CAROUSEL ADS FOR STORIES

Tap into multi-card media

With over 500 million people using Instagram Stories everyday, businesses can tap into peoples' passions and inspire them to take action. Carousel ads in Instagram Stories allow advertisers to reach their target audience with more than one single piece of media. Share an integrated story, multiple products, or a sequenced narrative with these versatile ad formats.

Instagram now offers two types of carousel ads. Choose what's best based on your objective, buying preference and assets available:

Native Stories Carousel
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Format: All cards are automatically displayed.

Number of cards: up to 3

Buying option: Instagram Stories standalone buy only

Asset requirements: Only available for full screen creative

Expandable Stories Carousel
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Format: After first card is displayed, people can tap to “Keep Watching”.

Number of cards: up to 10

Buying option: Automatic/multiple placements or Instagram Stories standalone buys

Asset requirements: Only available for non-vertical Feed creative

CONSISTENCY ACROSS CAROUSEL FORMATS:

SPECS

  • Support image, video, and mixed media.

  • Only 1 CTA is supported (no CTA for video view objective)

  • Support different web destinations per card or one app destination overall.

METRICS

  • Consistent with what is provided for carousel ads for Feed.

  • Only one impression will be counted if any of the cards is viewed.

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