CREATING SHORTER VIDEOS
On Instagram, video ads need to be one minute or less.
Video ads are shorter on Instagram.
Video ads on Instagram must be one minute or shorter, unlike Facebook where they can be up to two minutes long. So, grab your smartphone and make shorter videos with these simple tips.
Use Boomerang to make captivating mini videos that loop back and forth.
- Where there's movement, there's a Boomerang. Put your product, people or subject in motion to make the video pop.
- Once you've captured a Boomerang, share it to your feed or Instagram Story. You can also capture a Boomerang directly within stories.
Use Hyperlapse to create smooth videos that fix shaky footage for you.
- You can speed up your footage to create an easy time-lapse or keep it at normal speed with Hyperlapse's added stability.
- Show your manufacturing process, your product in action or a glimpse behind the scenes.
Other tips for creating short videos
Use Facebook slideshow to stitch together multiple photos into one professional video.
Repurpose videos from other places, like your website or Facebook Page. You can trim video length within the Instagram app or with your phone's photo app.
Create a video that makes sense without sound. Add text or subtitles if needed.
Visit your phone's app store to download other video apps that make creating content a breeze.
See how other businesses use shorter videos to elevate their ads.
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