An introduction to the highly-engaged community of Sport lovers throughout Europe, and the unique opportunities that Instagram has created for businesses and marketers to connect with these passions.
Instagram today has an active global community of people who make connections across the world by sharing what they are passionate about. One of the biggest of those passions is sport. Sports fans are passionate about the game and they use Instagram to get up close and personal with their favourite teams, breaking sports news and highlights. They get amped for the game on Instagram, with inside access to special game-day footage and glimpses into the personal side of athletes 1.
football fans on Instagram2
football fans typically have 1.5x more followers than the average person3
football fans typically follow 2x more accounts than the average person4
One third of all the accounts on Instagram follows a sports-related account and, with over 140 million fans, football is the most popular sport by far— three times more popular than basketball5.
Tips for creating posts that stand out from the crowd.
When telling your story, there are so many creative levers to pull (aspect ratio, location, ephemeral content, Cinemagraphs, Carousels) and tools to play with (Boomerang, Hyperlapse, face filters, drawing, emojis).
Explore the storytelling capabilities of Instagram with stills, video, Stories and Instagram Live.
Focus on your craftsmanship and heritage, or look for that emotional connection and make your audience feel something.
Acknowledge the power of pictures and embrace the platform’s uncluttered, highly visual environment.