Business

TOP OF YOUR GAME

An introduction to the highly-engaged community of Sport lovers throughout Europe, and the unique opportunities that Instagram has created for businesses and marketers to connect with these passions.

An Instagram feed example of luxury goods

Game Changing Passions

Instagram today has an active global community of people who make connections across the world by sharing what they are passionate about. One of the biggest of those passions is sport. Sports fans are passionate about the game and they use Instagram to get up close and personal with their favourite teams, breaking sports news and highlights. They get amped for the game on Instagram, with inside access to special game-day footage and glimpses into the personal side of athletes ¹.

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Instagram changed the course of my career and allowed me to do what I'm passionate about. By sharing my work on Instagram, a wide audience was immediately available to me... I continue to share my personal work on Instagram, as well as frequently make content for teams, brands, and agencies.

@azxd

140M+

football fans on Instagram²

1.5x

football fans typically have 1.5x more followers than the average person³

football fans typically follow 2x more accounts than the average person⁴

Sports Fans on Instagram

One third of all the accounts on Instagram follows a sports-related account and, with over 140 million fans, football is the most popular sport by far— three times more popular than basketball⁵.

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INSTAGRAM HAS ALWAYS BEEN A STRONG PLATFORM FOR US TO DELIVER OUR MESSAGE TO TARGET CONSUMERS.⁶

Jim Mollica, VP Global Consumer Engagement, Under Armour

Keys to Success

Tips for creating posts that stand out from the crowd.

1. BE CREATIVE

When telling your story, there are so many creative levers to pull (aspect ratio, location, ephemeral content, Cinemagraphs, Carousels) and tools to play with (Boomerang, Hyperlapse, face filters, drawing, emojis).

2. BE IMMERSIVE

Explore the storytelling capabilities of Instagram with stills, video, Stories and Instagram Live.

3. BE EMOTIVE

Focus on your craftsmanship and heritage, or look for that emotional connection and make your audience feel something.

4. IMAGE IS EVERYTHING

Acknowledge the power of pictures and embrace the platform’s uncluttered, highly visual environment.

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