EXPERIENCE LUXURY ON INSTAGRAM
We took a closer look at luxury users on Instagram to find out who they are and how they spend their time on the platform. Download the full report for more insights.
Instagram is where people connect and share the things that most inspire them in high-quality photos and videos. Instagram’s emphasis on visual storytelling has made it the perfect medium to share the world’s most sought-after products and experiences. Well known for their highly-polished print and TV campaigns, they are now reaching potential audiences on Instagram by using the full creative capabilities of the platform.
Experience Luxury explores why Instagram is the first port of call to discover a world of luxury and how it offers a perfect fit for some of the world’s most prestigious brands.
By following luxury brands and influencers, Instagrammers have access to a curated feed of inspiration for ideas, purchases, new trends, collections, hotels and destinations.
Monthly active accounts
Daily active accounts
Instagrammers now use Stories every day
Posts uploaded every day
Over 500M come to Instagram every day, making it a great place to build relationships with all kinds of engaged communities, from fashionistas to travel lovers, millennials to high-end consumers.
Over 500M come to Instagram every day, making it a great place to build relationships with all kinds of engaged communities, from fashionistas to travel lovers, millennials to high-end consumers.
use Instagram to stay up to date on trends, styles, and to be in the know
follow brands on Instagram to feel they are more closely connected to the brand
follow celebrities to see what latest luxury brands they are wearing
use Instagram to see brands' newest collections
Tips for creating posts that stand out from the crowd.
When telling your story, there are so many creative levers to pull (aspect ratio, location, ephemeral content, Cinemagraphs, Carousels) and tools to play with (Boomerang, Hyperlapse, face filters, drawing, emojis).
Explore the storytelling capabilities of Instagram with stills, video, Stories and Instagram Live.
Focus on your craftsmanship and heritage, or look for that emotional connection and make your audience feel something.
Acknowledge the power of pictures and embrace the platform’s uncluttered, highly visual environment.
Take free online courses about advertising on Instagram with Blueprint.
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