EXPERIENCE LUXURY ON INSTAGRAM

We took a closer look at luxury users on Instagram to find out who they are and how they spend their time on the platform. Download the full report for more insights.

An Instagram feed example of luxury goods
From luxury cars to seven-star hotels, high fashion to once-in-a-lifetime experiences, Instagram is the destination for those who appreciate the finer things in life.

Instagram is where people connect and share the things that most inspire them in high-quality photos and videos. Instagram’s emphasis on visual storytelling has made it the perfect medium to share the world’s most sought-after products and experiences. Well known for their highly-polished print and TV campaigns, they are now reaching potential audiences on Instagram by using the full creative capabilities of the platform.

Experience Luxury explores why Instagram is the first port of call to discover a world of luxury and how it offers a perfect fit for some of the world’s most prestigious brands.

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The destination for inspiration

By following luxury brands and influencers, Instagrammers have access to a curated feed of inspiration for ideas, purchases, new trends, collections, hotels and destinations.

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800M

Monthly active accounts

500M

Daily active accounts

300M

Instagrammers now use Stories every day

95M

Posts uploaded every day

Download the Luxury Insights report from Instagram
Luxury Thrives Online

Over 500M come to Instagram every day, making it a great place to build relationships with all kinds of engaged communities, from fashionistas to travel lovers, millennials to high-end consumers.

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Instagram Luxury Global Consumers

Over 500M come to Instagram every day, making it a great place to build relationships with all kinds of engaged communities, from fashionistas to travel lovers, millennials to high-end consumers.

58%

use Instagram to stay up to date on trends, styles, and to be in the know

49%

follow brands on Instagram to feel they are more closely connected to the brand

51%

follow celebrities to see what latest luxury brands they are wearing

56%

use Instagram to see brands' newest collections

The best way for luxury brands to inspire consumers has always been through storytelling. As Instagram is a visual storytelling platform, the link is a natural fit.
Tennille Kopiasz, Senior Vice President of Marketing at Parfums Christian Dior
Keys to Success

Tips for creating posts that stand out from the crowd.

1. BE CREATIVE

When telling your story, there are so many creative levers to pull (aspect ratio, location, ephemeral content, Cinemagraphs, Carousels) and tools to play with (Boomerang, Hyperlapse, face filters, drawing, emojis).

2. BE IMMERSIVE

Explore the storytelling capabilities of Instagram with stills, video, Stories and Instagram Live.

3. BE EMOTIVE

Focus on your craftsmanship and heritage, or look for that emotional connection and make your audience feel something.

4. IMAGE IS EVERYTHING

Acknowledge the power of pictures and embrace the platform’s uncluttered, highly visual environment.

Keys to Success for the Luxury industry on Instagram
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