WELCOME TO YOUR INSTAGRAM BUSINESS GUIDE

Congratulations on creating your Instagram Business Account!

We know building your business presence online is important to your success, and we're here to help.

Your Business Account comes with some additional features, like contact buttons, insights and the ability to create promotions.

You can edit the information on your business account any time by tapping “Edit profile” directly from your profile.

Here are a few best practices to consider before you start posting content:

Create a memorable username and photo

Having a username that stands out will make it easier for your followers to remember your business! Similarly, choose a profile photo that reflects your business, like your logo or headshot, since your photo will show up on every post you share.

Tip: If your username is already taken, get creative! You can try adding words like ‘app,’ ‘dotcom,’ or abbreviating your business to find your perfect username. For example, @tastycreamerysf is an easy way to create a new username and let people know where you're located!

Complete your bio

Describe your business in a few words to help people quickly understand who you are and what you do. Think of your Business Account like your online storefront, show your personality and have fun with it!

Tip: Including emojis in your bio is a fun way to describe your business, storefront or location. Include a link to your website, online shop or shoppable blog in your bio so followers can purchase your products directly through Instagram.

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Add your contact information

We've made it easy for customers to get in touch with you through a contact button. Include your phone number, email and address to invite customers to learn more about your products and services on your website, or visit you in person.

Tip: Keep your website or blog link in your bio and use your contact buttons for your email, phone number and address, or additional action buttons from select partners.



Get inspired

Explore other business accounts for inspiring ideas to help you get set up!

Example of an Instagram post with "Promote Post" button
Eating Evolved

@EatingEvolved includes relevant hashtags and emojis in their business bio. They also show contact details so followers can contact them directly through their profile.

Image of Facebook Ads Manager
Mindy's bakeshop

@MindysBakeshop includes emojis and mentions the owner's personal account in its description.

Sample of Instagram Partners
Dear Muesli

@DearMuesli includes @mentions and emojis in their business bio. They also include a link to their shop so their followers can purchase their products directly through Instagram.

Now you're ready to complete your Business Account!

Next, we'll show you how to share your business story through photos and videos so your business can be easily discovered. Keep an eye on your inbox!