The Making Of: @strght Skateboards
For more photos from Strght Skateboards, be sure to follow @strght and check out their Photos of You section on your mobile device.
Gabe Willis is a surfer—or at least he was until he moved from sunny San Diego to landlocked Oklahoma for college. Facing a sudden lack of waves, Gabe bought a skateboard and took to the streets, only to be left with a broken board after a few weeks. Rather than dip into his student budget for a new one, Gabe decided to try his hand at making one himself. Drawing inspiration from old-fashioned wooden boards and his family’s engraving company, he set to work and documented his process on Instagram as he went.
As people saw the unique board he was creating, they wanted to figure out how to get one as well. Supported by the interest on Instagram, Gabe created the @strght account and began filling orders directly through Instagram. Now, seven months later, Strght has expanded to four full-time employees and has begun to sell in stores and through web retailers.
With the addition of Photos of You, Strght put out a call to action asking their followers to add the @strght Instagram account to their photos of the boards. As a result, they and their followers are now able to see photos from happy customers across Instagram brought into one neat place.
Introducing Photos of You
Today, we’re excited to introduce Photos of You and bring you a new way to share and discover stories on Instagram. When you upload a photo to Instagram, you’re now able to add the people in the photo as easily as you add a location and hashtags. Whether you’re a fashion designer sharing photographs of models wearing your designs or a sports team documenting athletes, this gives you a new way to tell your story on Instagram and to engage with your followers.
Photos of You also gives people a new way to explore photos of your business or brand. By navigating to the new Photos of You section on your profile, people can now browse all of the photos in which you’ve been added and have made visible. People can now add their favorite band to their concert photos from last night, the clothing brand they’re currently wearing or the coffee roaster who brews their morning cup of coffee. As a business or brand, Photos of You gives you a new way to curate and share the photos that best showcase your brand as documented by your biggest fans.
You have control over which photos you choose to share in the Photos of You section on your profile. If you allow photos to be added automatically, you will have the option to hide any of the photos at any time. If you decide to review all Photos of You before adding them to your profile, the only photos visible in the Photos of You section will be the ones that you manually choose to add.
Before your Photos of You section is visible on your profile, you’ll have until May 16th to get familiar with the feature. To make your Photos of You visible today, download the update and follow the prompts on your Profile Tab. You can find more information about how Photos of You works and how to control your visibility with this new feature in our Help Center.
Nike PHOTOiD integrates Customization with Instagram
Nike (@nike) recently introduced a new way to customize your NIKEiD experience using your Instagram photos. Through the Nike PHOTOiD experience, you can now choose your favorite Instagram photo, and PHOTOiD will customize the Nike Air Max model of your choice based on the colors in the photo. From there, you can immediately purchase or share the photo of your custom-designed shoe.
Nike PHOTOiD emphasizes the social aspect of the NIKEiD experience. Nike PHOTOiD is easy to access via mobile, tablet or desktop devices where participants are encouraged to share their designs through social media channels including Instagram, Facebook and Twitter. Designs are also showcased in an online gallery where users can browse designs from throughout the Instagram community based on color and model.
Explore @SouthwestAir Headquarters on a Virtual Photowalk
For more photos from the photo walk around Southwest HDQ, check out the #PhotoSWAlk hashtag
Last weekend, we challenged the Instagram community to participate in #WorldWideInstawalk. The goals were to go out, explore and be creative.
While groups of Instagrammers were exploring places like Johannesburg, Los Angeles and even the top of an Indonesian volcano, Southwest Airlines (@SouthwestAir) used the opportunity to take their followers on a virtual photo walk exploring their headquarters in Dallas, Texas.
As @SouthWest led followers through their 920,000 square-foot headquarters, they explained how their home base is more than just a center of operations, but the heart of their LUV Culture.
The tour began in the building’s lobby, which houses an impressive suspended model fleet of the company’s many planes. They continued through the hallways, upon which hang more than 20,000 framed pieces of the company’s history. The tour continues through their cafeteria, employee university and corporate culture centers until finally leading us to the in-flight crew training capsule (complete with vintage uniforms), dispatch center and maintenance hanger.
Through their Instagram photo walk, @SouthwestAir was able to give their followers a behind-the-scenes experience they may never have seen otherwise. To learn more about hosting your own photo walk, visit our blog post with tips on how to organize and throw a great event.
The Heritage of Johnnie Walker
To launch the brand’s Instagram account, Johnnie Walker (@johnniewalker) wanted to find a way to bring it’s heritage to life. To do this, it picked three aspects of the brand that it felt strongly represented what the Johnnie Walker brand was about. Johnnie Walker then chose three different Instagram users to be guest photographers for a week and document each aspect.
The first stop was a centuries-old distillery in Scotland, shot by Chris Ozer (@chrisozer). Ozer captured images of old whisky casks and the rolling fields of the Scottish countryside and gave followers a look into the distillation process.
The second aspect highlighted was the brand’s involvement in F1 racing. Johnnie Walker sponsors the Vodafone McLaren Mercedes F1 team and sent photographer Phil Gonzalez (@philgonzalez) to the track with the team. The photos take you behind the scenes with the team during final preparations, into the pits during the race, and even into the winners circle at the end of the race.
The final destination was the Johnnie Walker House in Shanghai. Athipan Wongsuebyut (@awnoom) from Thailand traveled to Shanghai to photograph the iconic site. During the trip, he shared images from inside the Johnnie Walker House of artifacts and memorabilia that showcased the heritage of the brand.
Over the course of the month, users following the account experienced the rich visual history of Johnnie Walker told through the eyes of the brand. To learn more about the heritage of Johnnie Walker, view the photos on Johnnie Walker’s Instagram profile instagram.com/johnniewalker.
Instagram Today: 100 Million People
Instagram’s first office had few redeeming qualities—and insulation was not one of them. There were only two of us, so we rented desks in a co-working space on a pier over San Francisco Bay. At night, it was common to find us working in winter jackets huddled over our laptops where the air was so cold we could see our breath. It was October 2010 when we launched Instagram, and San Francisco had dealt us a particularly unforgiving and chilly fall.
One night soon after launch, about a half-mile away, Giants Stadium was full of fans cheering on their team in a race for the NLCS against the Philadelphia Phillies. You see, having so little insulation in the office had an unintended consequence of being able to hear the crowd roar every time someone hit a long ball out towards McCovey Cove. Back in the office, we’d lift our heads up from code with every eruption of the fans, wondering who was at bat, what had happened, and whether the ball had made it or not. We never knew, but that wasn’t the point.
While we may only have had a few thousand people around the world using Instagram that night, we had a sense that maybe through Instagram we could tune in to what was happening just a few steps away. With a few quick commands at his terminal, my co-founder Mike’s screen filled with images of the game: the bullpen, dugout, concession stands, cheering fans and a panoramic view from somewhere up high. In a matter of hours, the people in that stadium had recorded moments in time through Instagram and allowed us to tune into an event while we sat a half a mile away, working—winter coats and all.
For the first time, we understood why Instagram was going to be different. We understood the power of images to connect people to what was happening in the world around them. And, although Instagram had a fraction of the user base it does today, that night we saw a preview of what Instagram would enable at a much larger scale down the road.
Now, nearly two and a half years later, over 100 million people use Instagram every month. It’s easy to see this as an accomplishment for a company, but I think the truth is that it’s an accomplishment for our community. Now, more than ever, people are capturing the world in real-time using Instagram—sharing images from the farthest corners of the globe. What we see as a result is a world more connected and understood through photographs.
Of the 100 million people on Instagram, there are stories that awe us: stories like Kathryn Mahoney’s (@nineteenfiftyone). Kathryn is an aid worker for the United Nations in the most remote refugee camp in Southern Sudan. She shares vivid photos of the day-to-day life of the people who live in Yida as well as the struggles and triumphs of the UN’s work there. From thousands of miles away, Kathryn reminds us of the power of images to educate and inspire.
There are love stories that move us, like the story of Cory (@withhearts) and Bethany (@bethanyolson) who began following each other a year and a half ago at the suggestion of a mutual photographer friend. After trading likes on photos, meeting for coffee, and finally joining up for a photowalk, a mutual interest in photography turned into dating. To this day, they still go on photography adventures and explore the world together with Instagram in tow.
And there are inspiring stories of small businesses and artisans. Mission Bicycle (@missionbicycle), a small, independent manufacturer in San Francisco, has amassed nearly 50,000 followers as they share the photos from their daily work of making beautiful bicycles by hand. Similarly, Sightglass Coffee (@sightglass) shares photos from their harvesting grounds in El Salvador and Ethiopia to remind us that even a local business has global connections.
Images have the ability to connect people from all backgrounds, languages and cultures. They connect us to aid workers halfway across the world in Sudan, to entrepreneurs in San Francisco and even to events in our own backyards. Instagram, as a tool to inspire and connect, is only as powerful as the community it is made of. For this reason, we feel extremely lucky to have the chance to build this with all of you. So from our team to the hundred million people who call Instagram home, we say thank you. Thank you for sharing your world and inspiring us all to do the same.
Photos from the Heart
The Instagram API is a great way to surface the amazing content Instagram users share every second in fun and innovative ways. Use the API to access photos based on things like username, location or hashtag.
Heartwalk is an art installation in Times Square built entirely from wooden planks salvaged from the various boardwalks destroyed by Hurricane Sandy. Over the past month, Situ Studio (@situstudio) brought their followers along as they visited demolition sites to reclaim the wood. Users were able to watch as the wooden planks were transformed into a beautiful work of art.
Now finished, the planks form a heart shaped enclosure where visitors can pause and reflect from within the heart of the city. Visitors are encouraged to post their photos to Instagram with the hashtag #HeartwalkTSQ. The photos are being pulled into a visualization created by HD Made (@hdmade) and displayed on www.heartwalktsq.com through use of the Instagram API.
Heartwalk was created by Situ Studio (@situstudio) with support from Times Square Alliance (@TimesSquareNYC) and Design Trust for Public Space. The installation was the winning proposal in the Times Square Alliance’s annual Valentine Heart Competition.
We’re excited to announce the ability to view and engage with your Instagram Feed on the web! I would encourage you to read the blog post below from our co-founder, Kevin Systrom, and to visit instagram.com today to try it out!
Today, I’m very excited to announce the launch of a product we’ve been wanting to build for quite some time now. Since our launch in October of 2010, we’ve focused on building a simple app that has inspired creativity while capturing everyday moments through the lens of your mobile phone. In fact, our focus on building out a mobile-only experience is a unique path that we’ve chosen for many reasons, the most important of which is that Instagram, at its core, is about seeing and taking photos on-the-go. However, to make Instagram even more accessible to our growing community, at the end of last year we started to expand to the desktop web, giving you the ability to see profiles from instagram.com. To continue that path, as of today, you can now browse your Instagram feed on the web – just like you do on your mobile device. Go to instagram.com and log in to your account to give it a try.
Your Instagram Feed on the web functions much like it does on your mobile phone. You can browse through the latest photos of people whom you follow with updates as people post new photos. Like photos by double clicking on them or pressing the like button. Or, engage in a conversation around a photo with inline commenting. Browse through pages of the most recent images to keep up on what’s happening with the people you follow in realtime. And shrink your browser down to a single column for your feed to look more like your mobile feed. Simply put, we’ve brought a simple, powerful, and beautiful Instagram browsing experience to the web.
We believe that you should be able to access Instagram on a variety of different devices, any of which may be convenient to you at a given moment – including your desktop computer or tablet. We do not offer the ability to upload from the web as Instagram is about producing photos on the go, in the real world, in realtime. On the other hand, Instagram for the web is focused on making the browsing experience a fast, simple and enjoyable one.
This product was made possible by a small, talented group of engineers and designers on the Instagram team whose goal it was to make Instagram for the web be the most simple, straightforward, and beautiful web experience for the Instagram community. We look forward to hearing your feedback, and thank you as always for your support as we build this product and community together.
Explore the World with The North Face Athletes
The North Face (@thenorthface) is bringing their followers to places they will never ever be able to travel, in a very intimate way, via Instagram. They are giving users access to their favorite athletes and helping them discover new ones and new places.
The North Face established an Athlete Instagram Field Team to contribute photos from remote places around the world and to bring people to places they would likely never see. Their main goal is to inspire people to get outdoors and get after it, just as they see the athletes doing. The North Face tries to share as many action-oriented, face-melting images as possible and hopes that seeing the athletes exploring their potential in beautiful, remote places will inspire followers to challenge themselves as well.
Here are a few examples of the athletes you can find featured on the @thenorthface account:
- World-class rock climber Conrad Anker (@conradclimber) took a self-portrait from 8,800 meters on the South East Ridge of Everest on the calmest day of the 2012 pre-monsoon climbing season. Conrad attempted the same climb 13 years prior in bad weather, but did not capture a photo.
- Snowboarder Moss Halladay (@mosshalladay) posting from atop a mountain on a snowboarding trip to Cerro Bayo, Argentina.
- Ultrarunner Nikki Kimball setting the current women’s speed record on Vermont’s 273-mile Long Trail. Kimball completed the trail in 5 days, 7 hours and 42 minutes, putting her in the top five speed records of all time.
Through the eyes of their athletes, The North Face is taking users on unparalleled adventures all around the world. Follow @thenorthface to see more photos from The North Face athletes.
Instagram Now in 25 Languages
We’ve got some exciting new things in store with this update, including new and improved language translations, a new filter and the ability to share to Facebook Pages from an Android device!
Translations for 25 Languages
Today, we’re introducing new and improved translations for 25 languages on Instagram! Many more users can now navigate Instagram in their native language—on both mobile devices and the web—making it easier for anyone around the world to sign up for an account.
The additional language support makes it easier for both global brands and for local businesses to interact with followers around the world. Although Instagram photos themselves speak every language, translating the application helps all users understand how to use the product by explaining concepts like: following, liking, hashtags, photo maps & locations. By introducing 25 new and improved languages, we can welcome even more international users into the Instagram community!
- Afrikaans — Afrikaans
- Chinese — 中文 & 台灣
- Czech — Český
- Danish — Dansk
- Dutch — Nederlands
- Finnish — Suomi
- French — Français
- German — Deutsch
- Greek — Ελληνικά
- Indonesian — Bahasa Indonesia
- Italian — Italiano
- Japanese — 日本語
- Korean — 한국어
- Malay — Bahasa Melayu
- Norwegian — Norsk
- Polish — Polski
- Portuguese — Português
- Russian — Русский
- Spanish — Español
- Swedish — Svenska
- Tagalog — Filipino
- Thai — ภาษาไทย
- Turkish — Türkçe
In addition to 25 new and improved translations, we’re introducing a beautiful new filter—Mayfair! This filter has a warm pink tone, subtle vignetting that brightens the center of the photograph, and a thin black border. Mayfair works great with evenly and well-lit scenes in conjunction with the Lux feature.
Instagram will also recognize if you’ve enabled Facebook integration with iOS 6 now, allowing people to easily sign up for an account or quickly connect an existing Instagram account with Facebook. This means you’ll no longer be brought to the Facebook app or a web-view to connect your account. Read more about this new feature in our Help Center.
We’ve included the following updates based on your feedback, as well:
- Photos taken utilizing the front-facing camera will no longer be mirrored
- The ability to select photographs from an album other than the Camera Roll
- Various bug fixes and improvements surrounding camera performance
In addition to 25 new and improved translations and the new Mayfair filter, the latest version of Instagram for Android allows Facebook Page moderators to connect and share directly to a brand page from their Android device.