WELCOME TO HOUSE OF INSTAGRAM

Sit down, get comfortable and fill your head with Instagram know-how.

COME ON IN

House of Instagram is a digital home where you can discover everything Instagram has to offer your business.

Find out how communities, creators and brands are using Instagram to connect with the people and things they love. And watch our videos to hear ideas, learn how to use our latest features, and get inspired by new, creative approaches.

INSTAGRAM: THE PAST, PRESENT, AND FUTURE

Intro to House of InstagramPlay Icon

“10 years ago, Instagram started as a photo sharing app. We’ve come a long way since then — evolving into a vibrant community of more than 1 billion.”

Jim Squires, VP of Business & Marketing at Instagram

GET EXPERT INSIGHT

Learn from our Instagram experts as they explain how thinking differently about Instagram can help your business.

Resilience through creativity on InstagramPlay Icon

RESILIENCE THROUGH CREATIVITY ON INSTAGRAM

Hear from Grace Kao, Head of Instagram Business Marketing, how adapting and being creatively resilient on Instagram can make your business stronger.

Connected Brands: Preparing for times of UncertaintyPlay Icon

VIDEO | 12 MINS

CONNECTED BRANDS:
PREPARING FOR TIMES OF UNCERTAINTY

Join Charlotte Tyler-Jacobs, Facebook Brand Marketing Manager, as she explains why Instagram is the right tool to help brands launch, grow and sustain in times of uncertainty.

Instagram strategy: Think bigger than likesPlay Icon

VIDEO | 2 MINS

INSTAGRAM STRATEGY:
THINK BIGGER THAN LIKES

If the success of your Instagram strategy relies only on likes, you could be missing out. Hear our advice for how you can adapt your strategy to see real business results.

LEARN HOW TO MAKE THE MOST OF INSTAGRAM

Explore the hottest features and get insider knowledge on how best to use them.

USING OUR FEATURES

Say hello to Instagram ShoppingPlay Icon

VIDEO | 9 MINS

SAY HELLO TO INSTAGRAM SHOPPING

Step inside Instagram Shopping with Bridget Evans. See what it has to offer, and learn how it helps you connect with people who love to discover and shop on Instagram.

It’s time to think Stories-firstPlay Icon

VIDEO | 10 MINS

IT’S TIME TO THINK STORIES-FIRST

Jump into the Stories room with Jimmy Lee, Creative Product Lead. Join him as he shares his tips for how to create for Stories — not just optimise assets for them.

Drive direct responses with StoriesPlay Icon

VIDEO | 2 MINS

DRIVE DIRECT RESPONSES WITH STORIES

Hear 4 tips in just 2 minutes. Lauren Kohli, one of our Stories experts, shares how to use Stories to create direct response results.

Welcome to the world of branded contentPlay Icon

VIDEO | 2 MINS

WELCOME TO THE WORLD OF
BRANDED CONTENT

Elyse Johnson, from the Instagram Business Marketing team, talks about the opportunities and value that comes from making content with creators.

SEE SUCCESS STORIES

Discover how brands have achieved real business results with Instagram, from raising brand awareness to increasing sales.

IMAX UK

INCREASING AD RECALL WITH INTERACTIVE POLL ADS

PRINGLES

BOOSTING BRAND AWARENESS WITH FESTIVE VIDEO AD CAMPAIGNS

NORWEGIAN AIR

BOOSTING BRAND AWARENESS WITH A VIDEO AD CAMPAIGN

IKEA POLAND

REIGNITING PURCHASE INTENT WITH STORIES

TROPICO

INCREASING TOP-OF-MIND AWARENESS WITH STORIES

SCHWIP SCHWAP

LIFTING SALES WITH A VIDEO AD CAMPAIGN

RESERVED

LIFTING BRAND AWARENESS WITH INTERACTIVE POLLING STICKERS

LEAD WITH CREATIVITY

Take a sneak peek behind the scenes of some of the most exciting campaigns and pick up tips from our creative strategists.

DECONSTRUCTING CREATOR CONTENT

VIDEO | 4 MINS

DECONSTRUCTED: MEET MATE STEINFORTH

Welcome to the ‘Deconstructed’ den. Take a seat and see how Mate created a special AR filter for FKA Twigs in this ‘Deconstructed’ episode.

Read the blog
Deconstructed: Meet Mate SteinforthPlay Icon
VIDEO | 3 MINS

DECONSTRUCTED: MEET KATE ILLUSTRATE

This episode of ‘Deconstructed’ shows us how Kate, illustration artist @kateillustrate, brought summer inside for Malibu Rum.

Read the blog
Deconstructed: Meet Kate IllustratePlay Icon
VIDEO | 3 MINS

DECONSTRUCTED: MEET ELM0

Join us as we break down how creative studio Elm0 made a simple idea dazzling for Orangina in this ‘Deconstructed’ episode.

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Deconstructed: Meet Elm0Play Icon

LEARNING FROM OUR CREATIVE STRATEGISTS

CREATIVITY DRIVES BUSINESS IMPACTPlay Icon

VIDEO | 2 MINS

CREATIVITY DRIVES BUSINESS IMPACT

Get comfortable in our creativity corner. Join Jimmy Lee as he shares 3 ways to drive business impact on Instagram by using creativity, not big budgets.

BRANDRPlay Icon

VIDEO | 9 MINS

BRANDR

Patricia Consonni explains how integrating visual identity into your direct response creative can improve your results.

CREATE FOR GROWTHPlay Icon

VIDEO | 10 MINS

CREATE FOR GROWTH

Visit a room filled with new ideas. Join Patricia Consonni as she looks at how to use a new creative approach to help your business reach new audiences.

ELEVATE YOUR CAMPAIGNS

Work with one of our Facebook Marketing Partners to take your campaign to the next level.

Read more
an example of campaign elevation

TAKE AWAY OUR COVID-19 INSTAGRAM TIPS

The COVID-19 pandemic has forced lots of industries to rethink how they operate and interact with their audiences. To help you work out how Instagram can help your business right now, we’ve pulled together our advice.


Read our guide (PDF)