UNDERSTANDING INSTAGRAM INSIGHTS

OWN YOUR INSIGHTS, OWN YOUR GROWTH

We want to make sure every Creator has the tools they need to grow. It starts with knowing your audience and how to reach them — and Instagram Insights can help you do just that.

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PUTTING OUR TOOLS TO WORK

Keep up with Instagram updates, so you can keep up with your audience

We’re always evolving and so are you. Here are a few resources to help expand your reach along the way.

GETTING INSPIRED

Hear how Creators turn Insights into strategies

ANALYZING YOUR IMPACT

Break down your reach, build up your audience

Account reach Seeing growth in Accounts Reached is a win-win. It means that your content is performing well, and that it's getting shown more frequently to more people. You’ll also get a look at the demographics of this audience, so you can understand who you're talking to.

Content reach For a closer look, check out your reach by content type. It breaks down what your followers and non-followers want to see more of, and shows you what content is the most successful at getting you discovered by new people.

DEFINING YOUR STRATEGY

Perform your best, no matter the format

Learn how different features and types of content are reaching new fans, and how they can help your platform grow.

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