EXPLAINING RANKING AND SIGNALS

SEE HOW INSTAGRAM ALGORITHMS CAN WORK FOR YOU

We're here to unpack how our algorithms influence the content you see — and how you can use them to elevate your Creator experience, too.

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ADDRESSING THE RUMOR

Understand Instagram algorithms (plural)

As Instagram grew, it became difficult for people to find all the content they cared about. There was simply too much of it. So we created algorithms to show you what you want, when you want it.


But here’s a misunderstood fact: No one algorithm decides what you see, because each part of the app — Feed, Explore, Reels — has its own ranking system based on how you use it.

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MASTERING SIGNALS

Push your posts to the top

LEARNING FROM THE PROS

Hear from Creators, like you

Take charge of what you see

While interacting with posts and profiles is a great way to start enhancing your experience, we have a few features to give you more influence over what you’re served.

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