Marketing Plan

Get custom tips to help you reach your business goals

Get Plan

Products

Ad Solutions Video Solutions Instagram Shopping Checkout on Instagram Branded Content Feed Stories Reels Instagram Direct

Featured

Reels

Create and discover short, entertaining videos on Instagram

Explore Reels

For Creators

Inspiration

Latest News & Tips House of Instagram Events Case Studies Creator Collaborations

Featured

How to grow and scale your small business

Small Business How-To Guide

Learn how to grow your business on Instagram from 3 small business experts.

Download the Guide

Help

Instagram Help Center Facebook Ads Guide Free Online Courses

Create an Ad

TAG IN THE BUSINESS OF INSTAGRAM.

Learn how to tag in the community, creativity and culture of Instagram — where business belongs and thrives.

Explore the How To Guide

Something Went Wrong

We're having trouble playing this video.

Learn more

HERE’S YOUR GUIDE TO GET THE MOST OUT OF INSTAGRAM.

Something Went Wrong

We're having trouble playing this video.

Learn more

Immerse yourself in GIFs and augmented reality while you learn the tips, tricks and tools of Instagram. With this tactical guidance, you can spark new opportunities for your business and achieve your marketing goals.

Download Now

SEPHORA LIFTS AWARENESS THROUGH CREATORS

Sephora collaborated with diverse creators and used a variety of Instagram tools across organic and paid surfaces including feed, Stories, and AR filters to build original assets that delivered significant impact for their business at minimal production cost.

See Sephora’s Story

a shot of a drink, oranges, spices and a sephora bottle, from @sephora's page

17 PTS. Lift in ad recall with creator assets + business as usual assets

Something Went Wrong

We're having trouble playing this video.

Learn more

EXPLORE MORE RESOURCES

@INSTAGRAMFORBUSINESS