TAG IN / STRATEGY

ONE PLATFORM, LOTS OF SOLUTIONS

No matter where you are in the marketing funnel, Instagram is a valuable tool that can help you achieve those business goals. From awareness to purchase, learn how to use Instagram as a one-stop marketing solution.

START WITH THE END GOAL

Think bigger than likes

What metrics moved the needle for your business last year? Brand equity? Lead generation? Site traffic? What were the big successes? Use those to set the objectives for what you want Instagram to achieve for your business. It’s for true marketing objectives — not just to count followers.

MEASURE MARKETING KPIS

Let Instagram do the hard work

Use your objectives to inform what marketing KPIs you measure. Treat measuring Instagram results the same as you would for any other channel. Look at brands like Schwip Schwap — they measure KPIs like sales lift. With Instagram, they saw a 14% sales lift compared to the 6% benchmark for TV.

USE INSTAGRAM EFFICIENTLY

Streamline your marketing

Extend Facebook campaigns to Instagram to make the most of your budget. Our targeting works the same across all our placements, so including more placements often helps you find a wider audience. It’s an easy change that creates a big impact.

USE TOOLS FOR THE WHOLE FUNNEL

To reach all your objectives

Use the full spectrum of formats and placements on Instagram. The more ingredients you use, the more dynamic your marketing will be. Performance marketing ads, for example, can appear in feed, Stories and Explore. They can be static images, vertical videos or even shoppable videos — whatever you need to reach your goal.

REMEMBER THAT ORGANIC PAYS

Organic feeds your insights

Think about organic posts as testing grounds for paid posts. Organic posts that perform well are highly likely to perform well if you turn them into paid posts. So test and learn with your organic posts to make the most of what you pay for.

UP NEXT:

COLLECTIVE CREATIVITY DRIVES IMPACT

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