Welcome to the first Instagram collaboration festival for brands and creators. TAG IN FEST starts on September 30.
The festival is a place where businesses and creators can come together to forge effective collaborations and create growth.
IT'S TIME TO TAG IN
Creativity on Instagram leads to real business results. Brands can tag in Instagram creators and use our tools to develop engaging campaigns that drive growth, and creators can raise their profile and find exciting opportunities to share their work with a wider audience.
Join TAG IN FEST, and let the creativity begin.
CURATORS AND SPEAKERS
OF THE FESTIVAL
On the 20th of October we launch Tag In Talks. Discussions with largest marketers, established creators and leading representatives of the creative industries are waiting for you.
Public-talks will be held on @skillbox.ru и @aki_moscow.
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The Tag In Brief competition is a chance for Russian creatives to showcase their skills. Choose a "Business Brief" or "Art Brief" and dive into the creative process!
Experience the process of working with a big company by entering a Tag In Brief for one of our two large businesses: popular online educational platform Skillbox, and famous juice brand Rich.
Choose one and send your work via e-mail in a vertical or square image or video format for a chance to win a prize at Red Apple.
The best works will also be placed in an Instagram how-to guide to become a benchmark for other creators.
We invited six creative industry leaders to design bespoke assignments for aspiring creators.
Develop your creativity and share your art with a wider audience! Choose from Art Briefs from Pokras Lampas, Murad Osmann, LittleBig, Mikhail Zygar, Elena Krygina and Artemy Lebedev.
Create your projects and upload your work to Instagram with hashtag #TAGINFEST by October 24.
The stand-out works will be placed in an Instagram how-to guide and become a benchmark for other creators and brands.
If you’ve already collaborated on an Instagram campaign, it’s time to share your amazing work.
With TAG IN FEST you will be able to gain recognition at Red Apple, the largest advertising festival in Russia. This year, brands and creators can win 3 award categories.
Brazilian flip-flop brand Havaianas decided to put community at the center of their advertising campaign and launched a challenge to create branded content in Reels, stories, and feeds. At the end of the campaign, sales doubled and the price per conversion dropped by 33%.
Get inspired by stories of successful collaborations between businesses and creators and leverage Instagram to its fullest potential by learning more about Tag In and downloading our marketing guide guide.