TAG IN
FEST

Welcome to the first Instagram collaboration festival for brands and creators, TAG IN FEST. A platform where businesses and the creative industries come together to form effective creative and business collaborations that create more growth.

A collage of the TAG IN FEST creators' photos

IT'S TIME TO TAG IN

Creativity on Instagram creates real creative and business results. Brands can tag in Instagram creators and use our tools to create engaging campaigns that drive business growth. And creators can raise their profile and find exciting opportunities to share their work with a wider audience.

Join TAG IN FEST, and let the creativity begin.

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CREATIVE GUIDE

Get inspired by stories of successful campaigns and collaborations between businesses and creators, and learn how to leverage Instagram to its fullest potential with our Instagram Tag In Fest Сreative guide.

Download the guide

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TAG IN
TALKS

As part of Tag In Fest, we held 9 public-talks with the largest marketers, established creators and leading representatives of the creative industries.

Watch now and learn how to grow your business and get involved in creative collaborations on Instagram.

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BUSINESS TALK

Key elements of successful collaboration.

The creator kateillustrate and the marketing director of the ecommerce and Ridetech business group (Yandex), Daria Zolotukhina, discussed how brands and creators can find each other and which types of collaborations can create business growth.

Watch the public talk and learn how to create effective campaigns.

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BUSINESS TALK

How diversity works.

Together with Vivienne Sabo digital-director Irina Krasnokutskaya and an artist Polina Osipova, we discussed changes in the approach to beauty in the Instagram era and how collaborations can help increase business results.

See the public talk to learn about the benefits of diversity for your advertising campaigns.

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BUSINESS TALK

Beyond TV advertising.

With artist Andrey Berger and Multon marketing communications manager Maria Petrenko we discussed how to create impressive digital campaigns to find new audiences and increase brand love, awareness and ad recall.

Watch the public talk and discover how to create collaborations that create more growth.

ART TALK

From first performances to international recognition.

The members of the Little Big band talked about their creative path and the role of collaborations in achieving commercial success, and answered questions from aspiring creators.

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ART TALK

From a hobby to a successful career in the industry.

Beauty expert Elena Krygina talked about her career as a makeup artist, Instagram tools to promote art and creativity, and the role of brands in supporting creators.

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ART TALK

How do creators protect their copyright in digital?

Representatives from Creative Industries Federation, Creative Industries Agency and Facebook discussed how to protect intellectual property on the Internet.

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ART TALK

How to make your photo project famous all over the world

Photographer and producer Murad Osmann discussed how the #FollowMeTo travel project became known in Russia and abroad, as well as topics such as commercial success, foreign audiences and the role of Instagram in promoting art and creativity.

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ART TALK

From traditional art to digital

Journalist and writer, Mikhail Zygar, the creator of the " Mobile Art Theater”, talked about his career path in the creative fields and discussed the digital transformation of art and its new formats.

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ART TALK

From street art to a new direction in art

One of the brightest representatives of modern calligraphy, Pokras Lampas, discussed his creative path, digital art and the metaverse, and shared some exciting examples of collaboration with world-famous brands.

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creators

CURATORS AND SPEAKERS
OF THE FESTIVAL

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CASE
STUDIES

Sephora collaborated with Instagram creators on an AR experience to share its new fragrance, and lifted ad recall by 17 points compared to its business-as-usual assets.

A deformed perfume bottle

Norwegian Air boosted brand awareness by 95% in the UK with an Instagram and Facebook video ad campaign that invited people to experience the sounds of New York.

Illustration of a happy person with incription "Sounds of New York"

Brazilian flip-flop brand Havaianas decided to put community at the center of their advertising campaign and launched a challenge to create branded content in Reels, stories, and feeds. At the end of the campaign, sales doubled and the price per conversion dropped by 33%.

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TAG IN

Get inspired by stories of successful collaborations between businesses and creators and leverage Instagram to its fullest potential by learning more about Tag In and downloading our marketing guide guide.

STAY UPDATED

Keep up to date with important announcements and discover the latest work by e-mail.

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