Here's your guide to help get the most out of creators for your business.
Welcome to the first Instagram collaboration festival for brands and creators, TAG IN FEST. A platform where businesses and the creative industries come together to form effective creative and business collaborations that create more growth.
Here on the festival hub you can:
IT'S TIME TO TAG IN
Creativity on Instagram creates real creative and business results. Brands can tag in Instagram creators and use our tools to create engaging campaigns that drive business growth. And creators can raise their profile and find exciting opportunities to share their work with a wider audience.
Join TAG IN FEST, and let the creativity begin.
Get inspired by stories of successful campaigns and collaborations between businesses and creators, and learn how to leverage Instagram to its fullest potential with our Instagram Tag In Fest Сreative guide.
As part of Tag In Fest, we held 9 public-talks with the largest marketers, established creators and leading representatives of the creative industries.
Watch now and learn how to grow your business and get involved in creative collaborations on Instagram.
Key elements of successful collaboration.
The creator kateillustrate and the marketing director of the ecommerce and Ridetech business group (Yandex), Daria Zolotukhina, discussed how brands and creators can find each other and which types of collaborations can create business growth.
Watch the public talk and learn how to create effective campaigns.
How diversity works.
Together with Vivienne Sabo digital-director Irina Krasnokutskaya and an artist Polina Osipova, we discussed changes in the approach to beauty in the Instagram era and how collaborations can help increase business results.
See the public talk to learn about the benefits of diversity for your advertising campaigns.
Beyond TV advertising.
With artist Andrey Berger and Multon marketing communications manager Maria Petrenko we discussed how to create impressive digital campaigns to find new audiences and increase brand love, awareness and ad recall.
Watch the public talk and discover how to create collaborations that create more growth.
From first performances to international recognition.
The members of the Little Big band talked about their creative path and the role of collaborations in achieving commercial success, and answered questions from aspiring creators.
From a hobby to a successful career in the industry.
Beauty expert Elena Krygina talked about her career as a makeup artist, Instagram tools to promote art and creativity, and the role of brands in supporting creators.
How do creators protect their copyright in digital?
Representatives from Creative Industries Federation, Creative Industries Agency and Facebook discussed how to protect intellectual property on the Internet.
How to make your photo project famous all over the world
Photographer and producer Murad Osmann discussed how the #FollowMeTo travel project became known in Russia and abroad, as well as topics such as commercial success, foreign audiences and the role of Instagram in promoting art and creativity.
From traditional art to digital
Journalist and writer, Mikhail Zygar, the creator of the " Mobile Art Theater”, talked about his career path in the creative fields and discussed the digital transformation of art and its new formats.
From street art to a new direction in art
One of the brightest representatives of modern calligraphy, Pokras Lampas, discussed his creative path, digital art and the metaverse, and shared some exciting examples of collaboration with world-famous brands.
CURATORS AND SPEAKERS
OF THE FESTIVAL
Norwegian Air boosted brand awareness by 95% in the UK with an Instagram and Facebook video ad campaign that invited people to experience the sounds of New York.
Brazilian flip-flop brand Havaianas decided to put community at the center of their advertising campaign and launched a challenge to create branded content in Reels, stories, and feeds. At the end of the campaign, sales doubled and the price per conversion dropped by 33%.
Get inspired by stories of successful collaborations between businesses and creators and leverage Instagram to its fullest potential by learning more about Tag In and downloading our marketing guide guide.
Keep up to date with important announcements and discover the latest work by e-mail.