TAG IN
FEST

Welcome to the first Instagram collaboration festival for brands and creators. TAG IN FEST starts on September 30.

The festival is a place where businesses and creators can come together to forge effective collaborations and create growth.

A collage of the TAG IN FEST creators' photos

IT'S TIME TO TAG IN

Creativity on Instagram leads to real business results. Brands can tag in Instagram creators and use our tools to develop engaging campaigns that drive growth, and creators can raise their profile and find exciting opportunities to share their work with a wider audience.

Join TAG IN FEST, and let the creativity begin.

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CURATORS AND SPEAKERS
OF THE FESTIVAL

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TAG IN
TALKS

On the 20th of October we launch Tag In Talks. Discussions with largest marketers, established creators and leading representatives of the creative industries are waiting for you.

Public-talks will be held on @skillbox.ru и @aki_moscow.

Subscribe to updates so you don't miss anything.

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TAG IN
BRIEFS

The Tag In Brief competition is a chance for Russian creatives to showcase their skills. Choose a "Business Brief" or "Art Brief" and dive into the creative process!

BUSINESS BRIEFS

Experience the process of working with a big company by entering a Tag In Brief for one of our two large businesses: popular online educational platform Skillbox, and famous juice brand Rich.

Choose one and send your work via e-mail in a vertical or square image or video format for a chance to win a prize at Red Apple.

The best works will also be placed in an Instagram how-to guide to become a benchmark for other creators.

ART BRIEFS

We invited six creative industry leaders to design bespoke assignments for aspiring creators.

Develop your creativity and share your art with a wider audience! Choose from Art Briefs from Pokras Lampas, Murad Osmann, LittleBig, Mikhail Zygar, Elena Krygina and Artemy Lebedev.

Create your projects and upload your work to Instagram with hashtag #TAGINFEST by October 24.

The stand-out works will be placed in an Instagram how-to guide and become a benchmark for other creators and brands.

Portrait of a young man with green glasses and hair

POKRAS LAMPAS

Exclusively for TAG IN FEST, Pokras Lampas has created 6 unique calligraphic variants of the word "CULTURE". Create your own project based on a light projection of the word.

Portrait of a man on a bright red background

MURAD OSMANN

Murad Osmann invites you to be part of his world-famous project and create your own art inspired by #FollowMeTo.

A rock band of four people

LITTLE BIG

LITTLE BIG band members ask you to create ironic, funny memes to represent their recent music video, “Turn It Up”.

Portrait of a man

MIKHAIL ZYGAR

Mikhail Zygar asks you to create art objects in augmented reality, inspired by the performances of The Mobile Art Theater.

Portrait of a woman with a lipstick in her hand

ELENA KRYGINA

Elena Krygina invites you to work with colour, because she believes paints are the main tool in the work of an artist. Create your creative project inspired by CONCRETE cream pigments.

Portrait of a man with bright blue hair

ARTEMY LEBEDEV

Designer Artemy Lebedev invites you to test your skills in jacket design by creating a cover for any book from a list by Artemy Lebedev Studio Publishing House – or another book of your choice.

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RED APPLE
FESTIVAL

If you’ve already collaborated on an Instagram campaign, it’s time to share your amazing work.

With TAG IN FEST you will be able to gain recognition at Red Apple, the largest advertising festival in Russia. This year, brands and creators can win 3 award categories.

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CASE
STUDIES

Sephora collaborated with Instagram creators on an AR experience to share its new fragrance, and lifted ad recall by 17 points compared to its business-as-usual assets.

A deformed perfume bottle

Norwegian Air boosted brand awareness by 95% in the UK with an Instagram and Facebook video ad campaign that invited people to experience the sounds of New York.

Illustration of a happy person with incription "Sounds of New York"

Brazilian flip-flop brand Havaianas decided to put community at the center of their advertising campaign and launched a challenge to create branded content in Reels, stories, and feeds. At the end of the campaign, sales doubled and the price per conversion dropped by 33%.

Portrait of a man hugging yellow flip-flops
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TAG IN

Get inspired by stories of successful collaborations between businesses and creators and leverage Instagram to its fullest potential by learning more about Tag In and downloading our marketing guide guide.

STAY UPDATED

Keep up to date with important announcements and discover the latest work by e-mail.

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