ZIMBA

The teeth-whitening brand Zimba onboarded Instagram Shops to see how well it could help to increase sales, and saw 1,200 incremental product orders via Shops.

THE STORY
Teeth-whitening products

Zimba is a direct-to-consumer teeth-whitening company whose flagship whitening strips are made with natural and reduced-sensitivity ingredients, and cost up to 60% less than “brand name” products found in stores.

1,200

incremental orders from Shops

6.7%

greater average order value from buyers who purchased via Shops compared to those who bought on the website

Shops very quickly represented over 5% of our daily orders once we activated. We expect this holiday season to be huge, and we’re looking at Shops as critical to our holiday plan. By sometime next year, we’re expecting Shops to be capable of driving as much business as our website, allowing us to scale our business and plan for aggressive hiring.
JOSEPH TREBITZ, CMO, ZIMBA
THE GOAL
Boosting product purchases

Zimba wanted to test using Instagram Shops to see if it could help to attract shoppers, boost brand awareness and increase online sales.

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THE SOLUTION
Proving the value of Shops

When Zimba heard about the availability of Shops, the brand was eager to test the mobile shopping experience and see whether using Shops could help expand its distribution channels and meet customers where they are spending a lot of their time—Instagram and Facebook. Shops is an immersive full-screen digital storefront that enables businesses to build their brands and drive product discovery, all in a native shopping experience.

Zimba’s team found the whole process of onboarding Shops to be smooth and easy. Because Zimba already had a presence on Instagram, and had already uploaded its online catalog, setting up its Shop using the Commerce Manager tool was turnkey and completely seamless.

People could then organically find Shops on Zimba’s Facebook Page or Instagram profile, or discover the brand through Stories or ads. From there, shoppers could browse through the products, add products to their bag and place an order―all without ever having to leave the app.

With the addition of Shops, people could also message Zimba through Messenger or Instagram Direct Message (DM) to ask questions, get support, track deliveries and more. Zimba saw the value of Shops almost right away as, shortly after onboarding, the brand saw a big uptick in incremental purchase orders. Zimba determined the results of onboarding Shops over the period of July 1‒August 31, 2020 using reporting data in Commerce Manager and Facebook Ads Manager, which revealed:

  • 1,200 incremental orders from Shops

  • 6.7% greater average order value from buyers who purchased via Shops compared to those who bought on the website