Zimba is a direct-to-consumer teeth-whitening company whose flagship whitening strips are made with natural and reduced-sensitivity ingredients, and cost up to 60% less than “brand name” products found in stores.
incremental orders from Shops
greater average order value from buyers who purchased via Shops compared to those who bought on the website
Zimba wanted to test using Instagram Shops to see if it could help to attract shoppers, boost brand awareness and increase online sales.
When Zimba heard about the availability of Shops, the brand was eager to test the mobile shopping experience and see whether using Shops could help expand its distribution channels and meet customers where they are spending a lot of their time—Instagram and Facebook. Shops is an immersive full-screen digital storefront that enables businesses to build their brands and drive product discovery, all in a native shopping experience.
Zimba’s team found the whole process of onboarding Shops to be smooth and easy. Because Zimba already had a presence on Instagram, and had already uploaded its online catalog, setting up its Shop using the Commerce Manager tool was turnkey and completely seamless.
People could then organically find Shops on Zimba’s Facebook Page or Instagram profile, or discover the brand through Stories or ads. From there, shoppers could browse through the products, add products to their bag and place an order―all without ever having to leave the app.
With the addition of Shops, people could also message Zimba through Messenger or Instagram Direct Message (DM) to ask questions, get support, track deliveries and more. Zimba saw the value of Shops almost right away as, shortly after onboarding, the brand saw a big uptick in incremental purchase orders. Zimba determined the results of onboarding Shops over the period of July 1‒August 31, 2020 using reporting data in Commerce Manager and Facebook Ads Manager, which revealed:
1,200 incremental orders from Shops
6.7% greater average order value from buyers who purchased via Shops compared to those who bought on the website