Mobile ecommerce app Wondermall used highly targeted carousel and image ads to reach potential high-value customers, resulting in a significant increase in mobile app downloads.
Wondermall is a mobile ecommerce app that collects more than 120 brand name stores in a single spot, creating a comprehensive mobile shopping experience. The app also provides exclusive in-app coupons, free shipping, and cash back on every purchase.
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Wondermall wanted to reach potential high-value customers, and encourage them to download the app and make a purchase within it.
Wondermall partnered with mobile advertising platform and Facebook Marketing Partner Taptica to launch—and measure the performance of—its summer campaign. The company sought to drive mobile app downloads with a combination of targeting strategies to reach people who were most likely to not only download the Wondermall app, but also make purchases within it.
For this campaign, the company targeted ads to women aged 18–44 living in the US. It further narrowed its target audience by reaching those with summer-based keyword interests, such as sunglasses and swimsuits, and people who like similar Pages and apps. It also targeted a lookalike audience based on its current high-value customers.
It used photo ads and carousel ads to connect with a fashion-forward audience. The images included a vibrant selection of summer-themed clothing and shoes against a simple white background. Each ad also included the Wondermall logo and a “Download on the App Store” sticker. A Shop Now call-to-action button encouraged people to download the app.
Finally, Taptica’s analytics platform measured the results of the nine-week campaign and found that Wondermall’s Instagram placements drove 36% conversion rates, with 28% of shoppers filling their carts and 8.5% completing the path to purchase.