SUMUP

This financial technology company used ads in Instagram Stories to generate awareness and leads for the SumUp Air Card Reader, at a lower cost.

THE STORY
Paying in style

SumUp is now the leading mobile point-of-sale (mPOS) company in Europe. Its stylish card readers are used in shops, cafes and restaurants across the continent. They also offer digital bookkeeping and inventory, employee and store management.

18%

lower cost per lead in Ireland

16%

lower cost per lead in Italy

14%

lower cost per lead in France

With Instagram Stories, we found a powerful new channel to market our mobile card reader in a very immersive way. Using video creative and focusing on conversions, it is great to see how this platform increased our lead generation significantly across our countries.
MARCEL SCHNEIDER, VP MARKETING, SUMUP
THE GOAL
Generating conversions with Instagram Stories

SumUp wanted to create an ads in Instagram Stories campaign, using the conversion objective to capture leads.

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THE SOLUTION
Simple storytelling

SumUp was one of the first brands to use the conversion objective for ads in Instagram Stories to generate valuable leads at a reduced cost. Using clear and stylish video creative that showcased some of SumUp’s hardware and features, along with its ease of use, the brand successfully reached a valuable audience of small and medium businesses on Instagram.

By designing strong ad creative that highlighted its technology and using the conversion objective, SumUp reduced its cost per lead in three countries. In Ireland, leads costs decreased by 18%, in Italy, there was a 16% decrease, and in France, costs decreased by 14%.