SumUp is now the leading mobile point-of-sale (mPOS) company in Europe. Its stylish card readers are used in shops, cafes and restaurants across the continent. They also offer digital bookkeeping and inventory, employee and store management.
lower cost per lead in Ireland
lower cost per lead in Italy
lower cost per lead in France
SumUp wanted to create an ads in Instagram Stories campaign, using the conversion objective to capture leads.
SumUp was one of the first brands to use the conversion objective for ads in Instagram Stories to generate valuable leads at a reduced cost. Using clear and stylish video creative that showcased some of SumUp’s hardware and features, along with its ease of use, the brand successfully reached a valuable audience of small and medium businesses on Instagram.
By designing strong ad creative that highlighted its technology and using the conversion objective, SumUp reduced its cost per lead in three countries. In Ireland, leads costs decreased by 18%, in Italy, there was a 16% decrease, and in France, costs decreased by 14%.