Established in 1897, PADANI is a high-end jewelry retailer in Israel started by a well-known family of Belgian diamond merchants. Its jewelry is rooted in outstanding quality and craftsmanship, and has an aesthetic with a hint of emotional mystery.
lower cost per click
lower cost per impression
PADANI wanted to run ads in Instagram Stories to bring more traffic to its Instant Experience (formerly known as Canvas), ultimately raising greater awareness of its brand.
PADANI teamed up with DataWorks agency to create a compelling ad experience. Together, the team created a video ad for Instagram Stories that showed off the different options available for its interchangeable watch bands. The creative was fast-paced, placed the product front and center, and included overlaid copy. The jeweler also included a Learn More call to action where viewers could click through to an Instant Experience to find out more about its products.
By the end of the campaign, PADANI successfully drove even more clicks to its Instant Experience. The view rate for its ads on Instagram Stories was 97% compared to 75% on other channels. The ads in Stories also resulted in a 40% lower cost per click to its Instant Experience and an 80% lower cost per impression.