The international communication company used video ads in Instagram Stories to raise brand awareness, resulting in a 10-point lift in brand recall and 80% improvement in the perception of Ooredoo Kuwait’s internet experience.
Operating across the Middle East, North Africa and Southeast Asia, Ooredoo is an international communications company that delivers a leading data experience through a broad range of content and services to its customers and businesses.
lift in ad recall
increase in brand awareness
lift in association of Ooredoo with tagline “Enjoy the Internet”
improvement in perception of Ooredoo’s internet experience
With its “Enjoy the Internet” campaign, Ooredoo Kuwait wanted to change brand perception and show that everything is more fun with its high-speed internet services. The message was kept focused and simple to show people the benefits of its best no-buffer data services.
The campaign featured Lionel Messi, one of the world’s top football stars and Ooredoo's global brand ambassador. Messi was shown with other local influencers, all enjoying themselves online, suggesting that “Internet is more fun with Ooredoo.”
Through a series of unexpected and highly shareable moments, Lionel Messi demonstrated a few of the many ways that people have fun, socialize, shop and express themselves online. The main campaign videos were shot in different short videos that were adapted to different ad formats across Facebook News Feed, Instagram feed and Instagram Stories.
The campaign had great impact and Ooredoo Kuwait’s brand was successfully rejuvenated:
5-point lift in association of Ooredoo with tagline “Enjoy the Internet”
10-point lift in ad recall
7-points increase in brand awareness
80% improvement in people’s perception of Ooredoo Kuwait’s Internet experience