OOREDOO KUWAIT

The international communication company used video ads in Instagram Stories to raise brand awareness, resulting in a 10-point lift in brand recall and 80% improvement in the perception of Ooredoo Kuwait’s internet experience.

THE STORY
Internet to the people

Operating across the Middle East, North Africa and Southeast Asia, Ooredoo is an international communications company that delivers a leading data experience through a broad range of content and services to its customers and businesses.

10-point

lift in ad recall

7-point

increase in brand awareness

5-point

lift in association of Ooredoo with tagline “Enjoy the Internet”

80%

improvement in perception of Ooredoo’s internet experience

Facebook and Instagram proved to be the perfect media to rejuvenate our brand and reinforce our data leadership perceptions. By leveraging our partnership with Leo Messi and fully integrating the campaign with offline media, we achieved impressive results in ad recall, top-of-mind-awareness and message association.
FATIMA SULTAN AL KUWARI, EXECUTIVE DIRECTOR MARKETING, OOREDOO GROUP
THE GOAL
Changing brand perceptions

With its “Enjoy the Internet” campaign, Ooredoo Kuwait wanted to change brand perception and show that everything is more fun with its high-speed internet services. The message was kept focused and simple to show people the benefits of its best no-buffer data services.

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THE SOLUTION
Playing videos with Messi

The campaign featured Lionel Messi, one of the world’s top football stars and Ooredoo's global brand ambassador. Messi was shown with other local influencers, all enjoying themselves online, suggesting that “Internet is more fun with Ooredoo.”

Through a series of unexpected and highly shareable moments, Lionel Messi demonstrated a few of the many ways that people have fun, socialize, shop and express themselves online. The main campaign videos were shot in different short videos that were adapted to different ad formats across Facebook News Feed, Instagram feed and Instagram Stories.

The campaign had great impact and Ooredoo Kuwait’s brand was successfully rejuvenated:

  • 5-point lift in association of Ooredoo with tagline “Enjoy the Internet”

  • 10-point lift in ad recall

  • 7-points increase in brand awareness

  • 80% improvement in people’s perception of Ooredoo Kuwait’s Internet experience

It was very important for us to create the right content for Facebook and Instagram in order to deliver our message and build our network perceptions. Rather than simply share our TV commercial, we decided to adapt it in different short and engaging formats to fit these platforms, and the results were amazing.
MIJBIL ALAYOUB, SENIOR DIRECTOR CORPORATE COMMUNICATIONS, OOREDOO KUWAIT
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