MISSOMA

The British jewelry brand attracted 52,250 visitors and 5,641 sales orders for its Instagram Shop during the November and December holiday period.

View @missomalondon
THE STORY
Confident and creative

Missoma is a UK-based jewelry brand with a global vision. Founded in 2008 by Marisa Hordern, it leads the way in demi-fine jewelry, offering contemporary, delicate and personalized pieces. Most customers have discovered the brand through its social media channels and growing network of VIPs and influencers. By helping people look and feel confident, Missoma hopes to help customers unlock their creativity.

45,459

new visitors to Missoma’s Instagram Shop

52,250

total visitors to Missoma’s Instagram Shop

29,690

adds to cart from Missoma’s Instagram Shop

5,641

orders from Missoma’s Instagram Shop

We were one of the first brands in Europe to go live with Shops, working with iProspect and Facebook, and we’re really encouraged by the results. We’re excited to see the continued impact Shops will have at Missoma. It’s an integral part of how we're future-proofing our brand.
CLARE TYRER, CHIEF MARKETING OFFICER AT MISSOMA
THE GOAL
Boosting sales with Instagram Shops

Missoma sought to increase sales during a busy and competitive holiday shopping period, while also raising brand awareness.

Something Went Wrong
We're having trouble playing this video.
Learn more
THE SOLUTION
Shopping goes social

With the help of its partner iProspect, Missoma added Instagram Shops to its social strategy during the busy November and December holiday shopping season. With Shops, brands can create customized digital storefronts directly on Facebook and Instagram.

To optimize the in-app shopping experience for its customers, Missoma created collections, or selected groups of products, within its Shop. It organized items into special product categories, such as Best Sellers, Gifts and its popular Lucy Williams Collection. This made it easy for people to explore the brand and helped them discover products best suited to their interests and that they were most likely to buy.

Following Instagram’s best practices, the team used a variety of eye-catching images in the Shop to keep it looking fresh and exciting. When customers had questions or needed support as they browsed, Messenger and Instagram Direct provided a seamless, in-app contact method that made communication easy, which was another important part of the brand’s strategy of differentiating itself from the competition.

Missoma used Commerce Manager to measure the results of its Instagram Shops implementation between November 16–December 14, 2020, which revealed:

  • 45,459 new visitors to Missoma’s Instagram Shop

  • 52,250 total visitors to Missoma’s Instagram Shop

  • 29,690 adds to cart from Missoma’s Instagram Shop

  • 5,641 orders from Missoma’s Instagram Shop

Create Ad
We implemented Instagram Shops as a way of engaging with our community in a new and innovative way. It was an industry first that allowed us to lead the way with Missoma, providing our customers with an integrated shopping experience. We’ve seen some incredible results and we’re excited to see how this rolls out and becomes a part of our future marketing plans.
SHAUN DICKSON, ASSOCIATE DIRECTOR, IPROSPECT
Prev case studyPrev
Next case studyNext