Missoma is a UK-based jewelry brand with a global vision. Founded in 2008 by Marisa Hordern, it leads the way in demi-fine jewelry, offering contemporary, delicate and personalized pieces. Most customers have discovered the brand through its social media channels and growing network of VIPs and influencers. By helping people look and feel confident, Missoma hopes to help customers unlock their creativity.
new visitors to Missoma’s Instagram Shop
total visitors to Missoma’s Instagram Shop
adds to cart from Missoma’s Instagram Shop
orders from Missoma’s Instagram Shop
Missoma sought to increase sales during a busy and competitive holiday shopping period, while also raising brand awareness.
With the help of its partner iProspect, Missoma added Instagram Shops to its social strategy during the busy November and December holiday shopping season. With Shops, brands can create customized digital storefronts directly on Facebook and Instagram.
To optimize the in-app shopping experience for its customers, Missoma created collections, or selected groups of products, within its Shop. It organized items into special product categories, such as Best Sellers, Gifts and its popular Lucy Williams Collection. This made it easy for people to explore the brand and helped them discover products best suited to their interests and that they were most likely to buy.
Following Instagram’s best practices, the team used a variety of eye-catching images in the Shop to keep it looking fresh and exciting. When customers had questions or needed support as they browsed, Messenger and Instagram Direct provided a seamless, in-app contact method that made communication easy, which was another important part of the brand’s strategy of differentiating itself from the competition.
Missoma used Commerce Manager to measure the results of its Instagram Shops implementation between November 16–December 14, 2020, which revealed:
45,459 new visitors to Missoma’s Instagram Shop
52,250 total visitors to Missoma’s Instagram Shop
29,690 adds to cart from Missoma’s Instagram Shop
5,641 orders from Missoma’s Instagram Shop