To celebrate four years in business, Spanish ecommerce company Meller ran a two-for-one promotion on Instagram, achieving higher click-through rates and lower acquisition costs with ads in Stories.
Started in 2014, Meller is a born-in-Spain fashion brand offering trendy sunglasses and watches to people around the world.
higher click-through rate with ads in Stories
lower cost per acquisition with ads in Stories
The online store wanted a way to raise awareness among current and potential buyers about its two-for-one birthday promotion and, ultimately, drive sales.
To celebrate its birthday in style, the fashion brand created a series of eye-catching video ads to run in Instagram feed and Stories. Each video featured its latest product offerings in a fun, fast-paced and engaging way. The ads also promoted the company's two-for-one promotion, encouraging viewers to click through and Shop Now. Because the company wanted to attract new customers and old customers alike, it made sure to add branding elements to the start of each video, including its logo and slogan.
At the end of the campaign, Meller measured the results with Ads Manager and found that its ads in Instagram Stories had achieved a 20% higher click-through rate and a 35% lower cost per acquisition compared to its campaign for the same promotion the previous year.