The fashion ecommerce business Mainline Menswear used video ads in Instagram Stories as part of a larger campaign to raise brand awareness and recall, resulting in a 25-point lift in standard brand awareness.
Started in the small seaside town of Scarborough, North Yorkshire in 2002, Mainline Menswear sells an extensive range of designer menswear online. Known as being one of the best online shopping experiences around, the company places customer service and care at the forefront.
lift in standard brand awareness
lift in unaided brand awareness
lift in ad recall
people reached with ads in Stories
Mainline Menswear wanted to increase brand awareness and reach new and potential customers.
Mainline Menswear wanted to create captivating ads that would best show off its products and branding. The company created a series of video ads, produced by its in-house team and shot in the Canary Islands.
Each video started with strong and recognizable branding, including the company’s name. They then featured various products with compelling copy overlaying each shot. Finally, the ads included a link where viewers could swipe up to learn more about the company and its products and then make a purchase.
At the end of the campaign, Mainline Menswear got the results it wanted and more. A Facebook brand lift study found that the ads in Instagram Stories reached 1.3 million people and resulted in an 18-point lift in ad recall, a 25-point lift in standard brand awareness and a 21-point lift in unaided brand awareness.