MAINLINE MENSWEAR

The fashion ecommerce business Mainline Menswear used video ads in Instagram Stories as part of a larger campaign to raise brand awareness and recall, resulting in a 25-point lift in standard brand awareness.

THE STORY
Clothing with service in mind

Started in the small seaside town of Scarborough, North Yorkshire in 2002, Mainline Menswear sells an extensive range of designer menswear online. Known as being one of the best online shopping experiences around, the company places customer service and care at the forefront.

25-point

lift in standard brand awareness

21-point

lift in unaided brand awareness

18-point

lift in ad recall

over 1.3 million

people reached with ads in Stories

The brand lift study was an extremely effective way of benchmarking our campaigns and monitoring brand awareness. The data from the study allowed us to develop our paid social strategy further and improve the efficiency of our prospecting campaigns.
JONATHAN PATRICK, MARKETING MANAGER, MAINLINE MENSWEAR
THE GOAL
Attracting attention

Mainline Menswear wanted to increase brand awareness and reach new and potential customers.

Something Went Wrong
We're having trouble playing this video.
THE SOLUTION
Standing out with Stories

Mainline Menswear wanted to create captivating ads that would best show off its products and branding. The company created a series of video ads, produced by its in-house team and shot in the Canary Islands.

Each video started with strong and recognizable branding, including the company’s name. They then featured various products with compelling copy overlaying each shot. Finally, the ads included a link where viewers could swipe up to learn more about the company and its products and then make a purchase.

At the end of the campaign, Mainline Menswear got the results it wanted and more. A Facebook brand lift study found that the ads in Instagram Stories reached 1.3 million people and resulted in an 18-point lift in ad recall, a 25-point lift in standard brand awareness and a 21-point lift in unaided brand awareness.