M1 MED BEAUTY

To promote its new proprietary skincare line among existing customers, M1 Med Beauty ran vertical video ads in Instagram Stories—achieving a 25% lower cost per acquisition with this placement.

THE STORY
Concentrating on anti-aging

Produced and developed in Germany, M1 Select is a high-quality, highly concentrated anti-aging skincare medical line. M1 Select is produced by M1 Med Beauty, the leading private provider of healthcare services in the field of beauty medicine in Germany.

25%

lower cost per acquisition with ads in Instagram Stories1

50%

lower cost per impression with ads in Instagram Stories2

over 500,000

people reached in six weeks

Creating Instagram Stories is not only fun, but very necessary for brands like ours to show our content in an effective way.
JANA LEINWEBER, HEAD OF MARKETING, M1 MED BEAUTY
THE GOAL
Attracting existing customers

The beauty company wanted a way to drive existing M1 Med Beauty clients to its new online shop and increase awareness and demand for its M1 Select product line specifically.

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THE SOLUTION
Enhancing its ad placement

Wanting to reach existing customers with its new product, M1 Med Beauty decided to run its first-ever ads in Instagram Stories. The beauty brand created 15-second vertical videos, which began with strong messaging at the start and placed the product front and center throughout the video.

To reach the right audience, M1 Med Beauty used Custom Audiences based on its existing beauty treatment customers, as well as Lookalike Audiences to find new potential customers. The company narrowed its targeting even further, reaching women in Germany, ages 18–25, who had a strong interest in beauty and skincare.

At the end of the six-week campaign, M1 Med Beauty reached over 500,000 women within its target audience. With ads in Instagram Stories, the beauty company lowered its cost per impression by 50% compared to campaigns with other placements during same time. Its cost per acquisition also decreased by 25% compared to previous campaigns with other placements.

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