This prestigious French fashion house continued its reputation for innovation by becoming the first luxury fashion brand to use ads in Stories in its marketing mix.

Making beauty

Founded in 1854, Louis Vuitton is a Paris-based fashion house that is synonymous with style and luxury. The company has a long history of embracing technology and innovation, from the materials used in its products to its stunning catwalk shows and beautiful marketing campaign images.


increase in ad recall


increase in recommendation

New collection launch

Louis Vuitton wanted to launch its Spring/Summer 2017 collection in an exciting new space while also raising brand awareness and increasing sales.

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Vertical launch

For its men’s Spring/Summer 2017 launch campaign on Instagram Stories, Louis Vuitton showed the care and attention to detail that has made it a world-famous clothing and accessories brand.

While some other companies have adapted existing creative for Instagram Stories, Louis Vuitton shot exclusive video content. This allowed the company to take the best advantage of the vertical screen and show full-length model shots, along with detailed images of the clothing.

This committed and innovative use of Instagram Stories paid dividends, with a massive 28-point increase in ad recall and a strong increase in brand favourability.