L'ORÉAL PARIS RUSSIA
To reach a new audience with its new Semi-Permanent Hair Color, L’Oréal Paris Russia used Canvas ads in Instagram Stories, resulting in a 16-point lift in ad recall.
L’Oréal Russia has provided quality and cutting-edge beauty products to women in Russia since 1990. It promotes 26 L’Oréal brands, including the iconic L’Oréal Paris, Maybelline New York and Lancôme.
lift in ad recall1
of target audience reached
lower cost per click with ads in Instagram Stories2
L’Oréal Paris Russia wanted to show off its new Semi-Permanent Hair Color to a new audience and prove its innovation among Russian audiences.
L’Oréal Russia was one of the first brands to use Canvas ads in Instagram Stories, creating rich and immersive ads that showcased its new Semi-Permanent Hair Color. Working closely with Facebook Creative Shop, L’Oréal Russia showed off all the features of its new product.
At the end of the campaign, the company had reached 70% of its target audience and achieved a 22X lower cost per click with ads in Instagram Stories (compared to average result with the carousel ad format. A Facebook brand lift study also found that there had been a 16-point lift in ad recall among the exposed group compared to the control group.