Publicist Joanna Cariello purchased her first printer after discovering the 3D printing world by chance. Armed with marketing and sales experience, she decided to start her own business and founded the Loja Nama online store in August 2016. Decorative items and accessories, such as bracelets and earrings, are just some of the things found in Loja Nama's portfolio.
higher sales than expected for the store’s second month of operation
of sales came from Instagram ads
increase in website traffic in one month
Loja Nama needed to find its target audience, present its products, and attract interested consumers to the virtual store to increase sales during the first few months of operation.
The company chose images of products that drew the most attention on their website and on Instagram, creating photo ads to raise brand awareness and encourage people to make a purchase. Joanna used Instagram’s local audience segmentation tool to choose a young but financially independent target audience in every Brazilian state. She also chose topics of interest from several areas related to her products, such as fashion, decoration, movies and architecture.
Joanna was in charge of every stage of Loja Nama’s Instagram campaigns: she took pictures of products with a cellphone, edited the images to make them more attractive for the Internet, and created and monitored the ads. In this way, a digitally-born company was able to achieve impressive results just two months after startup. In the second month of operation, Joanna decided to double her ad investment on the platform. The result: Instagram accounted for 79% of Loja Nama’s sales, and Instagram ads resulted in 86% higher sales than the sales goal for that period.