IDEAL OF SWEDEN
iDeal of Sweden used thumb-stopping photo and video ads on Instagram to promote its new collection of phone accessories, increasing awareness by 4 points and purchase intent by 8 points.
Founded in 2013, iDeal of Sweden is an online fashion and lifestyle brand for phone accessories that brings great function and design together. The company is supported by a network of online influencers, including Instagrammers Negin Mirsalehi, Bianca Ingrosso, Farina Opoku and YouTuber Therése Lindgren.
increase in ad recall
increase in purchase intent
increase in brand awareness
iDeal of Sweden wanted to inspire women to personalize their mobile phones with its latest collection of stylish and functional accessories, including cases, handbags and wireless chargers.
iDeal of Sweden created short, thumb-stopping photo and video ads for mobile that kept the company’s products firmly in focus. A series of vertical videos starring several of the company’s online influencers were also run as ads in Instagram Stories. iDeal wanted to reach a broad audience, so it targeted the campaign to women in Sweden aged 16–45 on Instagram and Facebook.
The campaign results were measured with a Facebook brand lift study, which polled people’s reactions to the ads to measure audience, brand and sales outcomes. The May 27–June 21, 2019 campaign achieved:
21-point increase in ad recall
8-point increase in purchase intent
4-point increase in brand awareness