HYDRO FLASK

The insulated water bottle company created ads in Instagram Stories and realized an 80% increase in revenue.

THE STORY
“Colder. Hotter. Longer.”

Hydro Flask’s design reflects the rugged geography and conditions of its birthplace in Bend, Oregon. The double-wall, vacuum-insulated, stainless steel water bottle keeps liquids insulated for a long time: cold liquids stay cold up to 24 hours and hot liquids stay hot for up to 6 hours.

16X

return on ad spend

80%

increase in revenue

46%

increase in purchases

We wanted to raise more awareness about our brand in regions of the country where our brand awareness was underdeveloped. We knew that with SocialWithin’s ability to reach our consumers with our brand’s engaging creative, we could strike a profitable balance between awareness and conversion with ads in Instagram Stories.
ROBBIE WILLIAMS, DIRECTOR OF ECOMMERCE, HYDRO FLASK
THE GOAL
Filling flasks

Hydro Flask wanted to raise awareness of upcoming promotions and product releases by reaching more people who would ultimately purchase.

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THE SOLUTION
Adventurous stories

To increase awareness and sell more products, Hydro Flask worked with performance marketing agency SocialWithin, a Lamark Media company, to run ads in Instagram Stories. The team followed best practices and created engaging, well-branded, vertical videos promoting upcoming sales, new color releases, and the highly anticipated limited-edition Escape Collection. Ads in Instagram Stories gave the brand a full-screen canvas to tell a short story in a creative way.

To reach the right audience, the team showed the video ads to lookalike audiences based on its most valuable customers. To increase the potential audience size even more, the team also layered in various interest-based audiences that aligned with the Hydro Flask brand and its ideal customers.

Between November 2018–February 2019, Hydro Flask earned the following compare to the previous 4-month period:

  • 12,000 purchases

  • 80% increase in revenue

  • 16X return on ad spend

Ads in Instagram Stories has become one of our strongest-performing placements and has enabled Hydro Flask to reach significantly more of its ideal customers. We couldn’t believe the results and have since changed our entire media buying and creative processes to optimize towards ads in Stories.
DANNY VEECH, ACCOUNT MANAGER, SOCIALWITHIN