HYDRO FLASK
The insulated water bottle company created ads in Instagram Stories and realized an 80% increase in revenue.
Hydro Flask’s design reflects the rugged geography and conditions of its birthplace in Bend, Oregon. The double-wall, vacuum-insulated, stainless steel water bottle keeps liquids insulated for a long time: cold liquids stay cold up to 24 hours and hot liquids stay hot for up to 6 hours.
return on ad spend
increase in revenue
increase in purchases
Hydro Flask wanted to raise awareness of upcoming promotions and product releases by reaching more people who would ultimately purchase.
To increase awareness and sell more products, Hydro Flask worked with performance marketing agency SocialWithin, a Lamark Media company, to run ads in Instagram Stories. The team followed best practices and created engaging, well-branded, vertical videos promoting upcoming sales, new color releases, and the highly anticipated limited-edition Escape Collection. Ads in Instagram Stories gave the brand a full-screen canvas to tell a short story in a creative way.
To reach the right audience, the team showed the video ads to lookalike audiences based on its most valuable customers. To increase the potential audience size even more, the team also layered in various interest-based audiences that aligned with the Hydro Flask brand and its ideal customers.
Between November 2018–February 2019, Hydro Flask earned the following compare to the previous 4-month period:
12,000 purchases
80% increase in revenue
16X return on ad spend
