ENTRE LENTES

This eyewear boutique wanted to show off its unique products in a dynamic and fun way, instead of resorting to older, more tired formats, so it turned to video and short animations.

THE STORY
An optical store with a difference

Entre Lentes is an eyewear store in Guadalajara that has been in business since May 2015. Its sole mission is to offer unconventional designs that make people forget that they’re in an optical store.

30%

of customers reached the business through Instagram

71,000

weekly video impressions

Instagram allowed us to be ourselves in a quick, natural way. We could see people liked seeing us share our love for eyeglasses and our constant search for new ways to increase sales.
Ana Lucía Zúñiga Padilla, Optometrist and Founder, Entre Lente
THE GOAL
Unique eyeglasses

Entre Lente aimed to present itself as a different kind of optical store with its “Vive tus lentes” campaign, increasing brand recognition and boosting store traffic.

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THE SOLUTION
A brand with personality

Entre Lentes uses video ads, the carousel ad format and the store visits ad objective to position itself as a different and original brand for high-quality, modern eyewear. Part of its strategy has included frequently promoting a self-produced video that takes a trip around the store to show off the eyewear on offer. Every time Entre Lentes posts the video on its Instagram page, it receives a good response.

Entre Lentes aims to create a unique brand that highlights the personality of people who wear eyeglasses, helping them to enjoy the glasses in the same way they enjoy other products, such as new shoes. By creating more dynamic content that shows eyewear in this way, the store has successfully aligned itself with its target audience. When Entre Lentes promotes a video, it achieves 12X greater reach than videos posted during non-campaign periods, and 3 in 10 of its sales now take place via Instagram.