DEINHANDY
Germany’s online mobile retailer DEINHANDY boosted brand awareness by 4.7 points after adding Stories to its Instagram ad mix.
Established in 2014 in Germany, DEINHANDY is an online smartphone retailer that offers a variety of tariffs from different providers.
increase in brand awareness after adding Stories
more people made aware of DEINHANDY after adding Stories
lower cost per incremental person made aware of DEINHANDY after adding Stories
To mark its fifth birthday in September 2019, DEINHANDY wanted to raise awareness of its services across Germany and increase online sales.
To establish whether Instagram and Facebook Stories were an effective ad placement, DEINHANDY ran its mobile-first campaign in two cells: the first in Instagram and Facebook feed only; the second in Facebook and Instagram feed and Stories.
The short videos followed best practices for ad creative, including showing the logo and corporate colors early on, followed by a selection of deals on popular products.
The fifth anniversary campaign ran from September 23–October 21, 2019, and achieved:
4.7-point increase in brand awareness after adding Stories to feed
72,000 more people made aware of the DEINHANDY brand after adding Stories
70% lower cost per incremental person being made aware of DEINHANDY after adding Stories
