DEINHANDY

Germany’s online mobile retailer DEINHANDY boosted brand awareness by 4.7 points after adding Stories to its Instagram ad mix.

THE STORY
Connecting more people for less

Established in 2014 in Germany, DEINHANDY is an online smartphone retailer that offers a variety of tariffs from different providers.

4.7-point

increase in brand awareness after adding Stories

72,000

more people made aware of DEINHANDY after adding Stories

70%

lower cost per incremental person made aware of DEINHANDY after adding Stories

We were able to prove the value of adding Stories with optimized creatives to our format mix across the Instagram and Facebook family of apps. Not only were we able to increase our reach and awareness significantly, but we were also able to lower the cost of influenced people! With these insights, we are better able to deliver on our goals.
CAROLINA ZOLDAK, MARKETING MANAGER, DEINHANDY
THE GOAL
Raising brand awareness

To mark its fifth birthday in September 2019, DEINHANDY wanted to raise awareness of its services across Germany and increase online sales.

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THE SOLUTION
Adding Stories, adding customers

To establish whether Instagram and Facebook Stories were an effective ad placement, DEINHANDY ran its mobile-first campaign in two cells: the first in Instagram and Facebook feed only; the second in Facebook and Instagram feed and Stories.

The short videos followed best practices for ad creative, including showing the logo and corporate colors early on, followed by a selection of deals on popular products.

The fifth anniversary campaign ran from September 23–October 21, 2019, and achieved:

  • 4.7-point increase in brand awareness after adding Stories to feed

  • 72,000 more people made aware of the DEINHANDY brand after adding Stories

  • 70% lower cost per incremental person being made aware of DEINHANDY after adding Stories