The German streetwear ecommerce business DefShop was one of the first European companies to try out a new shopping feature on Instagram—resulting in a higher conversion rate and 64% more sales.
As one of Europe’s largest online shops for urban, streetwear and hip-hop clothing, DefShop sells items from 270 top brands at reasonable prices.
more website visitors after adding Instagram shopping
increase in sales
higher conversion rate
The fashion brand wanted to try one of Instagram’s new shopping features to see if it could sell more products directly from its Instagram account.
Using one of Instagram’s new shopping features, DefShop ran a series of photo posts showing off various products. The fashion brand tagged each product within each post—allowing the Instagram community to click on the products they liked. Once they clicked, shoppers were taken to the DefShop website where they could purchase the items directly.
The March–April 2018 campaign proved to be a success and showed that people on Instagram are ready to shop. Compared to before it began using the Instagram shopping feature, DefShop saw 56% more visitors to its website, resulting in 64% more sales at a 13% higher conversion rate.