DEFSHOP

The German streetwear ecommerce business DefShop was one of the first European companies to try out a new shopping feature on Instagram—resulting in a higher conversion rate and 64% more sales.

THE STORY
A hot spot for urban fashion

As one of Europe’s largest online shops for urban, streetwear and hip-hop clothing, DefShop sells items from 270 top brands at reasonable prices.

56%

more website visitors after adding Instagram shopping

64%

increase in sales

13%

higher conversion rate

Shopping on Instagram combines leisure with the shopping experience, eliminating the need for customers to click through article numbers and switch back and forth between the app and the browser, with many customers asking questions about the products they're exhibiting. Instagram shopping is a win-win situation, with customers finding their favorite products faster, and we can help them do it.
KIM EWALD, SOCIAL MEDIA MARKETING, DEFSHOP
THE GOAL
Shopping in real time

The fashion brand wanted to try one of Instagram’s new shopping features to see if it could sell more products directly from its Instagram account.

THE SOLUTION
From feed to cart

Using one of Instagram’s new shopping features, DefShop ran a series of photo posts showing off various products. The fashion brand tagged each product within each post—allowing the Instagram community to click on the products they liked. Once they clicked, shoppers were taken to the DefShop website where they could purchase the items directly.

The March–April 2018 campaign proved to be a success and showed that people on Instagram are ready to shop. Compared to before it began using the Instagram shopping feature, DefShop saw 56% more visitors to its website, resulting in 64% more sales at a 13% higher conversion rate.

Shopping on Instagram is a groundbreaking change for the future of the online shopping experience, because it helps to make it easier and more customer-friendly.
MATTHIAS SPANGENBERG, MARKETING DIRECTOR, DEFSHOP