CHANTELLE LINGERIE

Chantelle Lingerie used video ads in Instagram feed and Stories to promote its SoftStretch underwear collection in the US, raising awareness by 7.3 points and increasing online sales by 2X.

THE STORY
A heritage of innovation

Headquartered in Paris, Chantelle Lingerie is a long-established family business that has been designing and creating high-quality women’s lingerie since 1876. The company is proud to create underwear for women of all ages, shapes and sizes.

7.3-point

lift in brand awareness

5.4-point

lift in unaided brand awareness

7.7-point

lift in ad recall

2X

increase in online SoftStretch sales

Instagram and Facebook had a significant impact on the promotion and success of our Impossibly SoftStretch campaign in the US. Utilizing an array of visual formats, we exposed Chantelle Lingerie to a new audience and achieved a considerable increase in awareness and conversions for our SoftStretch underwear collection.
ELISA BURGUERA, SENIOR MANAGER DIGITAL MARKETING, CHANTELLE US
THE GOAL
Engaging a new audience

Chantelle Lingerie wanted to promote its SoftStretch line, an innovative range of one-size underwear, to a new audience to increase brand and product awareness as well as online and store sales.

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THE SOLUTION
Showcasing product benefits with Stories

The agency JVWEB worked with Facebook Creative Shop to manage the multi-phase campaign for Chantelle Lingerie, which used short, mobile-first videos that highlighted the brand, its products and their unique benefits.

The initial phase used reach and frequency targeting to raise brand awareness among a broad audience, with Instagram Stories and video for feed on Instagram and Facebook. The next phase focused on consideration and aimed to generate website traffic using Instant Experience. Finally, the brand ran a conversion campaign to encourage sales with dynamic ads.

Automatic placements were used to optimize ad performance across Facebook, Instagram feed and Stories and achieve the lowest possible cost.

Between March 28–June 30, 2019, the campaign achieved:

  • 7.3-point lift in brand awareness

  • 5.4-point lift in unaided brand awareness

  • 7.7-point lift in ad recall

  • 2X increase in online SoftStretch sales