South Korean fashion brand Beanpole Outdoor captured attention with ads in Instagram Stories, resulting in higher view rates, website clicks and conversions.
Beanpole Outdoor is a leading urban outdoor apparel brand delivering casual, everyday style. On a mission to raise brand awareness and sales, the clothing brand is using mobile-optimized video to drive results.
higher view-through rates
growth in website click rate
increase in conversion rate
Beanpole Outdoor wanted to increase website leads and conversions by using mobile-optimized video ads in Instagram Stories.
Having participated in an initial test of ads in Instagram Stories, Beanpole Outdoor knew the format’s potential and was keen to take greater advantage of it.
The brand designed the video to look like an Instagram Story created by a celebrity. The 5-second video used the new full-screen vertical video format, which is an engaging way to appeal to audiences. To encourage conversions and website visits, the campaign linked to Beanpole’s ecommerce site via a “Learn More” call-to-action button.
The apparel company has been thrilled with the results so far. There were increases in both key campaign metrics: the video view rate was 2X higher, and conversions increased 1.4X compared to past campaigns. Encouraged by these results, Beanpole not only plans to continue using ads in Instagram Stories, but will also be retargeting ads to people who see the stories to generate maximum impact.