AMBIANCE PAPER
The Japanese paper company worked with Facebook Marketing Partner BASE to create an ecommerce platform and integrate its catalog with Instagram and Facebook Shops and advertising, earning a 5X month-on-month increase in sales.
Wondermark is a Japanese brand that specializes in accessories and stationery items. Its Ambiance Paper products work as a background for photographing small items, as they are designed to prevent optical reflection and provide a matte, smooth surface that highlights products well.
lower cost per content view from video ads than from photo ads in November 2020
lower cost per landing page view from video ads than from photo ads in November 2020
lower cost per link click from video ads than from photo ads in November 2020
After launching Ambiance Paper in March 2020, Wondermark wanted to increase both brand awareness and online sales through Instagram and Facebook ads and Shops.
Wondermark worked with Facebook Marketing Partner BASE to build an ecommerce platform for Ambiance Paper and seamlessly integrate its catalog with its Instagram and Facebook Shops. The company then ran campaigns that used a combination of video and photo ads with single assets, as well as in carousel format, to boost brand awareness and online sales.
Ambiance Paper’s campaigns targeted women between the ages of 24–55 living in Japan, and a Custom Audience of people who had made a purchase within 30 days. The brand also targeted ads to a lookalike audience to reach people similar to its existing customers.
By working with BASE and testing a variety of Instagram and Facebook ads, Wondermark launched Ambiance Paper successfully and boosted its online sales. Results showed that video ads significantly outperformed photo ads:
58% lower cost per content view from video ads than from photo ads in November 2020
36% lower cost per landing page view from video ads than from photo ads in November 2020
32% lower cost per link click from video ads than from photo ads in November 2020