JANE

The boutique marketplace increased sales during the November–December holiday season with its shop on Instagram by creating custom product collections and product tags that led people to checkout, generating $24,100 in sales.

THE STORY
One-stop-shop boutique

Founded in 2011, Jane is a curated boutique marketplace that offers women’s fashion, accessories, home décor, children’s clothing and more from a wide range of small businesses, big brands and designer names.

$24,100

in sales from Jane’s shop on Instagram

1,368

units sold from Jane’s shop on Instagram

969

orders from Jane’s shop on Instagram

65,500

visitors to Jane’s shop on Instagram

Our shop on Instagram proved critical not only for organic social growth but also overall holiday sales at Jane. Social shopping has driven an increase in sales, and we look forward to building on this strategy in future campaigns.
KYLEE ARREAGA, SR. MARKETING MANAGER, JANE
THE GOAL
Boosting seasonal sales

Jane wanted to increase store traffic and boost sales by making it easier for shoppers to find products that interested them during the November–December holiday season.

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THE SOLUTION

A customized shopping destination

Jane uses a shop on Instagram to help people browse its product catalog, add products to their bag and place orders. As the November–December holiday season approached, the brand wanted to further optimize its customers’ shopping experience on Instagram by appealing to their unique habits and interests.

Using insights provided by Commerce Manager, the team analyzed store traffic and the types of products that were popular among various customer demographics such as age and gender. This information helped the team understand what customers were looking for and to anticipate which products and product categories were likely to be popular during the upcoming holiday timeframe.

Guided by the customer research, the team curated a variety of collections within Jane’s shop. Each collection featured related products likely to appeal to holiday shoppers, such as seasonal home décor.

To make it even easier for shoppers to find things they liked, Jane tagged products in its posts. The tags highlighted seasonally relevant items and let people get more details by clicking through to the product details page. From there, customers could check out and complete their purchases without leaving Instagram. Product tags also allowed the team to measure the number of visits to product pages, and see the purchase path customers followed.

Jane determined the results of the November 12–December 19, 2020 holiday use of its shop on Instagram using Commerce Manager, which revealed:

  • $24,100 in sales from Jane’s shop on Instagram
  • 1,368 units sold from Jane’s shop on Instagram
  • 969 orders from Jane’s shop on Instagram
  • 65,500 visitors to Jane’s shop on Instagram
Create Ad
Integrating shopping on Instagram has evolved Jane's social strategy beyond reach and engagement metrics. Sales and revenue are now essential performance KPI's that social channels are held to.
MEAGEN JOHNSON, SVP OF MARKETING, JANE