GYMSHARK

The UK-based fitness wear brand Gymshark used ads in Instagram Stories to promote its newest fitness line—making over 2,400 sales directly through its ads.

THE STORY
Outfitting fitness enthusiasts

Created in 2012, Gymshark is a fast-growing fitness apparel and accessories company with customers in over 130 countries worldwide.

9X

return on ad spend

50%

lower cost per acquisition compared to other placements

over 2,400

purchases came directly from ads in Stories

Instagram Stories has been a really strong-performing placement for Gymshark and is now an essential placement when planning activity. We’ve seen really strong results in terms of return on investment, challenging placements which have typically been best-performing.
DANIEL GREEN, PAID SOCIAL MANAGER, GYMSHARK
THE GOAL
Selling a new line

Gymshark was launching “Flex”, its newest line of fitness wear. It wanted a way to reach people who would ultimately buy its new product.

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THE SOLUTION
Making ads that sell

Having success with Instagram Stories in previous campaigns, Gymshark ran ads in Stories to drive sales of its new Flex fitness line. The fitness brand shared vibrant photos of Flex clothing, with copy that flowed in over the photos. The ads then urged its viewers to Swipe Up, which took them to its website and encouraged them to make a purchase.

The Instagram Stories campaign worked so well that Gymshark made over 2,400 sales directly through its ads. The company also achieved a 9X return on ad spend with ads in Stories, at half the cost it typically spends on other ad placements.