Created in 2012, Gymshark is a fast-growing fitness apparel and accessories company with customers in over 130 countries worldwide.
return on ad spend
lower cost per acquisition compared to other placements
purchases came directly from ads in Stories
Gymshark was launching “Flex”, its newest line of fitness wear. It wanted a way to reach people who would ultimately buy its new product.
Having success with Instagram Stories in previous campaigns, Gymshark ran ads in Stories to drive sales of its new Flex fitness line. The fitness brand shared vibrant photos of Flex clothing, with copy that flowed in over the photos. The ads then urged its viewers to Swipe Up, which took them to its website and encouraged them to make a purchase.
The Instagram Stories campaign worked so well that Gymshark made over 2,400 sales directly through its ads. The company also achieved a 9X return on ad spend with ads in Stories, at half the cost it typically spends on other ad placements.