Find out how shops on Instagram can help you get ahead this holiday season.

Start your shop. Share your passion.

85% of people globally are now shopping online. Setting up a shop on Instagram can help your business prosper online in the busy months to come while allowing you to share your passion with the world.1

Get Discovered

Get discovered.

A shop on Instagram can help you connect with your existing customers and find new ones in time for the holiday season.

Stay relevant

Sell on Instagram.

Selling online will be more important than ever this year. Your shop will give you a vibrant online presence during a digital-first shopping season.

Build your brand story

Build your brand story.

With an immersive, digital storefront that includes shoppable content and curated collections, a shop is another way you can bring your brand story to life on Instagram.

Find out more about shops and what it can do for your business.

get shop ready

Get shop-ready.

Follow these steps to find out how to get your shop up and running in time for the holiday season.

Before you begin.

Click on each step to learn how to begin setting up your shop.

If you’re already set up on Instagram Shopping, skip ahead to the "Set up your shop" section below.

Set up your shop.

You can complete the setup of your shop in Commerce Manager. Once there, you'll need to:

  1. Choose to set up your shop in Commerce Manager or a supported platform.
  2. Select a checkout method.
  3. Choose your sales channels by selecting to have a shop on Instagram, Facebook, or both.
  4. Add products to your shop by connecting an existing catalog. If you don't have one, you can create one.
  5. Review your shop and then submit it to Instagram for review.

All you need to do is go to Commerce Manager, log in to the business account you want to set up a shop on, then follow the steps on screen.

Instagram product discovery
Get shop ready

Get your shop on.

Once you're set up, it's time to get your shop on. Learn how to use Shopping tags, collections and Shopping ads to make your shop shine this holiday season.

get your shop on
shopping tags

Shopping tags.

Tag products in Feed posts, Stories, and Live to make it easy for people to shop as soon as they discover your products.

Start tagging

Start tagging.

Find out how to tag your products in Feed posts and Stories, and why it's worth doing both.

Tag with purpose.

Tag with purpose.

Tagging can be a vital tool when you're launching a single product or a new collection. Find out more about the best ways to tag before launch, during launch and after.



Make it fun for shoppers to browse your products by creating collections. With collections, you can group products around themes, seasons or even cultural moments to help shoppers find what they're looking for.

Learn how to create collections.

Learn how to create collections.

Collections let you customize the shopping experience for shoppers. Find out how to create them in Commerce Manager and what they can do for your shop this season.

Find some collection inspiration.

Find some collection inspiration.

Need help figuring out what kind of collections to create for the holidays? Try collections themed around:

  • Black Friday
  • Winter Essentials
  • Self Care Sundays
  • Gifts For Your Bestie
  • Gifts Under $50

Put what you've learned into practice. Log in to Commerce Manager and start setting up your collections.

Log in to Commerce Manager

Holiday shopping ads strategy

Holiday shopping ads strategy.

Learn how to use Shopping ads alongside Custom Shopping Audiences to reach a bigger audience who are more likely to shop your products. Check out the Holiday Shopping Ads Strategy to learn more.

Set up Shopping ads.

Set up Shopping ads.

Shopping ads can boost your organic shoppable content to reach new shoppers. Follow the link to learn more and find out how to set them up in Ads Manager.

Create Custom Shopping Audiences.

Create Custom Shopping Audiences.

Custom Shopping Audiences help you find and target your most valuable shoppers to drive online sales. Follow the link to learn more and find out how to set up Custom Shopping Audiences in Ads Manager.

Put what you've learned into practice. Log in to Ads Manager and start setting up your ads.

Log in to Ads Manager

follow us

Follow us on @instagramforbusiness for more holiday Shopping tips.