Available to all eligible U.S. businesses

Sell products directly within the Instagram app

Learn how checkout on Instagram can help your business.

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Reduce friction in the path to purchase

Checkout is a quick and easy way for people to make a purchase from your business on Instagram, and their payment credentials are securely saved for future purchases.

Unlock additional creative tools

Checkout businesses receive access to other features to connect with shoppers, like Shopping from Creators, where creators can tag your products in their posts, product launches, where businesses can announce an upcoming launch on Instagram, and Live Shopping.

Create full funnel strategies

By leveraging the full ecosystem of Instagram Shopping tools, businesses can create concepts that build brand awareness and drive transactions all in one place.

People can now buy your products directly in the moment of discovery with native checkout

When you join checkout on Instagram, you will automatically not pay selling fees1 until June 30, 2021.

Get started

In order to start selling products on Instagram, you will integrate with our commerce platform. We have created different paths to onboard so that you can choose the best one for your business.

Commerce Manager: We built a self-serve destination within Facebook Business Manager for businesses to manage orders, see insights and track payouts.

We also support integration via several platform partners. If your business already uses one of these partners as your core commerce technology, onboarding onto checkout on Instagram can be accelerated.

Select your commerce partner below to integrate now. Partners with gray logos are coming soon.

Big Commerce



Ad Mixt

CED Commerce








Woo Commerce

We also support commerce connectors:


Supports integrations via Shopify, BigCommerce, WooCommerce, Magento, Salesforce, NetSuite, Radial, ShipStation, and ShipWorks

Channel Advisor

Supports integrations via Shopify, BigCommerce, Salesforce, and NetSuite


Supports integrations via Shopify, BigCommerce, WooCommerce, Magento, PrestaShop, Salesforce, and Ecwid


Supports integrations via Shopify, BigCommerce, Magento, ShipStation, ShipWorks, SAP and Netsuite

Don't see your preferred partner? Click here to let us know your preferences and we'll notify you when more options become available.

What to know before onboarding

Read our checklist to help decide if checkout on Instagram is right for your business.

Build business momentum with checkout

Want more people to shop your products? Watch our “checkout tips” videos to learn how to build your business on Instagram.

How do I bring in sales?

Whether you want to make your first sale or keep people coming back for more — these three foundational tips will help you set your shop up for success.

How do I reach my audience?

Spread the news about checkout, educate potential customers, and make it easier for more people to shop your products by following these Instagram best practices.

How do I sustain my sales?

Use these unique Instagram features to connect with shoppers in new ways and build excitement around your products.

Follow us on @instagramforbusiness

For the latest news, tips and stories
from our vibrant community of businesses.


Instagram Data, February 2018

“Project Instagram” by Ipsos (Facebook-commissioned survey of 21,000 people ages 13-64 in AR, AU, BR, CA, DE, FR, IN, IT, JP, KR, TR, UK, US), Nov 2018. All participants said they used Instagram at least once per week.

Terms and Conditions: Selling fees will be waived on all items marked as shipped, beginning July 22, 2020 and ending 11:59pm PST on June 30, 2021. During this time, sellers will remain responsible for all other applicable fees, including responsibility for disputes and chargebacks. Facebook reserves the right to stop waiving selling fees in its sole discretion, at any time, without prior notice to seller.