MAKE PURCHASING EVEN EASIER WITH CHECKOUT ON INSTAGRAM

Instead of sending people to your website, eligible US businesses can enable checkout on Instagram. This lets people discover products and make purchases in-app, in just a few taps.

example of instagram shops of glasses from @warbyparker, featuring a smiling woman wearing glasses

ONBOARD TO CHECKOUT ON INSTAGRAM

Ready to turn likes into sales? Make sure your shop is eligible for checkout on Instagram and pick the best onboarding path for your business.

Is checkout right for your business?

Before you get started, read our checklist to see if your business is ready for checkout on Instagram.

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TWO WAYS TO ONBOARD

To use checkout, you will need to integrate your business with our commerce platform. Depending on your current e-commerce setup, this can be done either of two ways.

example of instagram shops integration feature for connecting products, showcasing a person posing with sunglasses and raincoat from @warbyparker's page

A supported platform partner

If you’re already using one of our supported platform partners, you can speed up onboarding by connecting through your existing platform.

Or, use Commerce Manager

If you already power your shop on Instagram with Commerce Manager, you can update your settings to onboard to checkout on Instagram. Or, you can set up your shop with checkout from scratch in Commerce Manager on desktop.

example of instagram shop using commerce manager to connect business products, showcasing a person wearing a hat from @je11shop's page