The Instagram for Business website is going away soon. The content will be moved to the Meta for Business website. Instagram for Business website pages will no longer be available starting December 2024.

Meta for Business (previously Facebook for Business)

Goals

Create a business account Create successful posts Advertise on Instagram Boost my posts Set up a shop on Instagram Inspire people to take action Optimize your shop Collaborate with creators

FEATURED

SHOPPING

Here is your guide on how to start reaching customers with your shop

DOWNLOAD THE GUIDE

Products

Ad Solutions Video Solutions Instagram Shopping Checkout on Instagram Branded Content Feed Stories Reels Instagram Direct

FEATURED

REELS

Here is your guide to how to create effective Reels ads.

DOWNLOAD THE GUIDE

For Creators

Inspiration

FEATURED

CREATORS

Here’s your guide to help get the most out of creators for your business.

DOWNLOAD THE GUIDE

Help

Instagram Help Center Facebook Ads Guide Free Online Courses

CREATE AN AD

Checkout on Instagram simplifies purchasing

Create engaging shopping moments for your customers to discover and buy in a few taps. ¹

Onboard to Checkout on Instagram

Ready to turn likes into sales? Make sure your shop is eligible for checkout on Instagram and pick the best onboarding path for your business.

Is checkout right for your business?

Before you get started, read our checklist to see if your business is ready for checkout on Instagram.

READ REQUIREMENTS

Two ways to connect

To use checkout, you will need to integrate your business with our commerce platform. Depending on your current e-commerce setup, this can be done either of two ways.

example of instagram shops integration feature for connecting products, showcasing a person posing with sunglasses and raincoat from @warbyparker's page

A supported platform partner

If you’re already using one of our supported platform partners, you can speed up onboarding by connecting through your existing platform.

Or, use Commerce Manager

If you already power your shop on Instagram with Commerce Manager, you can update your settings to onboard to checkout on Instagram. Or, you can set up your shop with checkout from scratch in Commerce Manager within Facebook Business Manager.