MAKE PURCHASING EVEN EASIER WITH CHECKOUT ON INSTAGRAM

Instead of sending people to your website, eligible US businesses can enable checkout on Instagram. This lets people discover products and make purchases in-app, in just a few taps.

example of instagram shops of glasses from @warbyparker, featuring a smiling woman wearing glasses

GET THE MOST OUT OF CHECKOUT ON INSTAGRAM

Let people know how it works

Now that you’re on checkout, tell your fans how easy it is to use. We’ve created a step-by-step announcement template that you can post as a Story to spread the word.

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DRIVE YOUR FIRST SALE WITH THESE BASICS

SUSTAIN INTEREST AND GROW SALES

HOW MAC COSMETICS CREATED A NEW BASE OF SHOPPERS

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:60 sec from product launch to sold out

close up of a face with silver eyeshadow, from @maccosmetics' page