BADGE REQUIREMENTS

Becoming an Instagram Partner

We built the Instagram Partner Program to help marketers and partners do great things on our platform. Our commitment to excellence means that our members are counted among the best in the industry, making our Program a place where marketers can find the quality and performance they need. If you’ve got what it takes, you could make our Program even stronger. Read on for more information on how you can join our ranks, then complete an application.

The Basics

We’ve built our Program to make it easier for marketers to find partners who are a fit for what they need. We have an application process for our prospective Program members and sort them by 3 marketing specialties (more detail below):

Ad Tech: Scale and optimize your ad campaigns.

Community Management: Effectively manage conversations on Instagram accounts.

Creative Platforms: Apply Now. Creative Platforms partners offer technology platforms and mobile apps that help marketers to speed up mobile-first creative execution at scale. Please visit the Creative Platforms Specialty Requirements page to see the things we look for.

To earn the Instagram Partner Program badge, each prospective member must demonstrate excellence in at least one specialty, in at least one country.

Instagram reserves the right to grant or remove access to the Program at its sole discretion.

1. Basic Requirements

While there are many considerations in approving a new member, there are a few basic criteria needed to get you in the door. These include:

  • Are you great at one of our specialties in at least one major country?

  • Do you have (and are willing to dedicate?) the resources to stay current with fast-moving technology and policy changes?

  • Do you have a transparent business model?

  • Can you show a track record of client success?

Have your in-house resources understood Instagram’s value proposition to communicate to your customers? And then there are “intangibles.” These are things that might help your company rise above the rest, such as:

  • Do you bring something new to the Program?

  • Are you aligned with Instagram’s vision and policies?

  • Do you have good relationships with your clients and Instagram?

We look at all of these and more, but this is a good list to start with. See below for some specific criteria for each specialty.

2. Country Requirements

To be approved for a particular country, you must meet client support criteria for a meaningful timeframe across all relevant specialties. Some of the things we consider when evaluating by country include:

  • In-language and in-time-zone support

  • Quality of support based on client feedback

For established markets with more business, excellence in support often requires a local office in that country.

3. Specialty Requirements

Ad Tech Specialty - Apply Now

Description: Instagram Partners in this specialty help marketers scale campaigns and drive significantly improved performance on Instagram. Some of the attributes we look for in Ad Tech partners are:

  • Help marketers promote content to Instagram in an efficient way through a technology partnership with an Ads partner or via direct integration with Instagram Ads API

  • Provide insights with metrics allowing marketers to better understand the performance of creative in relation to business objectives

  • Show a consistent track record of client success by meeting specified ad spend, and number of clients requirements

  • For our detailed list of specialty requirements please refer to this page

Creative Platforms Specialty - Apply Now

Description: Instagram Partners in this specialty help marketers more efficiently create, curate and serve up creative content through Instagram ads. Our Partners range from content management technology providers, content creators, and innovative creative tools all geared toward delivering creative that delights people and drives client success on Instagram. Some of the attributes we look for in creative partners are:

  • Operate your own proprietary technology (not provided through alliance or partnership) built on the Instagram Ads API with Standard Level Access OR managed services each which support creative development, creative optimization, and/or asset management at scale.

  • Show a consistent track record of client success by meeting specified ad spend, and number of clients requirements.

  • For our detailed list of specialty requirements please refer to this page

Community Management Specialty - Not accepting new applications

Description: Instagram Partner Program members in this specialty help marketers manage conversations with customers on Instagram. Some of the things we look for:

  • Have your own proprietary technology (not provided through alliance or partnership) that enables marketers to interact with, and understand the community better

  • Provide insights that help marketers understand their Instagram activity beyond basic engagement metrics

  • Show consistent track record of client success on Instagram