FIND YOUR INSPIRATION.

Businesses are some of the most creative contributors to Instagram. See how the work they're creating inspires action among our community.

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Embracing Instagram’s ads in Stories format

Australia’s leading airline Qantas launched its first brand campaign for branded content platform AWOL. The campaign helped drive brand awareness, ad recall and recommendation among a millennial audience.

At Qantas, we’re constantly innovating to tell our brand story in new, creative ways on mobile. Instagram was a natural fit to launch the first brand campaign for AWOL because it resonates with the millennial audience and allows us to tell really impactful visual stories that move brand metrics.

CLARABELLA BURLEY, DIGITAL COMMUNICATIONS MANAGER, @qantas

Turning passion into business.

Born from Southern California roots, this skateboard company promotes its brand and makes sales with Instagram.

It’s a powerful tool to display what we’re all about and how customers live that lifestyle. Instagram is invaluable—if you want to get more customers, you want more engagement or you want more conversions.

SVEN ALWERUD, FOUNDER AND CEO @jellyskateboards

Making a slam dunk with Instagram.

After 23 years, Gatorade revived its iconic Be Like Mike campaign to resonate with today's audience.

When we thought about introducing the campaign today, we thought about what mediums to leverage. Instagram was the perfect solution because the campaign is highly visual.

JEFF MILLER, DIRECTOR OF DIGITAL STRATEGY, @gatorade

Expanding business from Indonesia to the world.

Mobile app install ads helped this wedding business expand to South East Asia and beyond.

We started first in Indonesia, then expanded to South East Asia, and right now we have around 20,000 suppliers that joined our platform from 65 countries—all because of Instagram.

KEVIN MINTARAGA, CEO @thebridestory

Inspiration / July 12, 2016

Cracking Creativity on Instagram: Three Business Stories

With over 500 million actives, Instagram is a diverse community with diverse interests. As brands and businesses create ads to attract their unique demographics, each one is approaching creativity a bit differently.

Announcement / April 13

200M People Using Instagram Stories

Instagram Stories have grown considerably since last year’s launch. Over 200 million people now use stories every day to creatively keep up with friends and accounts they love.

Tip / April 15, 2016

It’s Hip to Be Square at Coachella

Coachella starts today, and what better way to celebrate than enjoying shakes on-demand while rocking to your favorite artists. With Sonic Drive-In and Instagram, Coachella-goers can.

Tip / April 14, 2016

The Complete Season of Pub in Pub: Instagram Edition

From animation and photography, to using the Instagram API and video, these creative masterminds share how they’ve used different techniques to push the work on Instagram.

Announcement / January 11

Bringing Business Insights and Ads to Stories

Introducing insights in Business Tools and full screen ads in stories.

Tip / August 17

Rethinking Creativity on Instagram with Vertical Video

Discover the exciting and creative ways to do more with vertical content on Instagram Stories.

Captivating business campaigns.

Take a look at some of the most inspiring, innovative and successful campaigns on Instagram.

LG Mobile

Inspiralized

Perrier

Enhance your creative.

With Instagram's apps, you can easily create high quality photos and videos for your account.

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Boomerang

Make everyday moments fun and unexpected. Create captivating mini videos that loop back and forth, then share them on your feed or in your stories. On stories, 25% of videos shared are Boomerangs.¹

Boomerang by @alinavalitova