FIND YOUR INSPIRATION.

Businesses are some of the most creative contributors to Instagram. See how the work they're creating inspires action among our community.

Embracing Instagram’s ads in Stories format

Australia’s leading airline Qantas launched its first brand campaign for branded content platform AWOL. The campaign helped drive brand awareness, ad recall and recommendation among a millennial audience.

At Qantas, we’re constantly innovating to tell our brand story in new, creative ways on mobile. Instagram was a natural fit to launch the first brand campaign for AWOL because it resonates with the millennial audience and allows us to tell really impactful visual stories that move brand metrics.

CLARABELLA BURLEY, DIGITAL COMMUNICATIONS MANAGER, @qantas

Turning passion into business.

Born from Southern California roots, this skateboard company promotes its brand and makes sales with Instagram.

It’s a powerful tool to display what we’re all about and how customers live that lifestyle. Instagram is invaluable—if you want to get more customers, you want more engagement or you want more conversions.

SVEN ALWERUD, FOUNDER AND CEO @jellyskateboards

Making a slam dunk with Instagram.

After 23 years, Gatorade revived its iconic Be Like Mike campaign to resonate with today's audience.

When we thought about introducing the campaign today, we thought about what mediums to leverage. Instagram was the perfect solution because the campaign is highly visual.

JEFF MILLER, DIRECTOR OF DIGITAL STRATEGY, @gatorade

Expanding business from Indonesia to the world.

Mobile app install ads helped this wedding business expand to South East Asia and beyond.

We started first in Indonesia, then expanded to South East Asia, and right now we have around 20,000 suppliers that joined our platform from 65 countries—all because of Instagram.

KEVIN MINTARAGA, CEO @thebridestory

Tip / October 2, 2019

How @SHISEIDO Does It: Seeing Success on Instagram

Learn how SHISEIDO, a leader in prestige beauty and personal care, is using Instagram to interact with its customers and making the world a better place through beauty.

Inspiration / September 22, 2019

How PepsiCo Does It: Seeing Success on Instagram

See how PepsiCo uses Instagram to get to know their community and create content that resonates and inspires.

Inspiration / May 1, 2019

How Vogue Used Instagram Stories to Sell Out its September Issue

Learn how Vogue magazine used Instagram Stories to sell out their September issue and gain new subscribers.

Inspiration / 15 hours ago

Community Finds Its Way to the Heart of These 3 Women-Owned Businesses

This series of stories features female entrepreneurs who harnessed the power of community on Instagram to innovate their business through a pandemic.

Inspiration / February 11

3 Ways To Turn Inspiration Into Action With Saved Content

Businesses around the world are using the saves feature to save posts on Instagram. See how saving content has helped businesses turn inspiration into action.

Inspiration / December 21, 2020

Info-social, or text-based content has been trending on Instagram. This style of posting is used to educate and share information on important topics.

Captivating business campaigns.

Take a look at some of the most inspiring, innovative and successful campaigns on Instagram.

Dunkin’

Testing interactive polling stickers

Ulta Beauty

A unique two-card video carousel

DairyPure

Stories ensure purely great results

View Success Stories

Enhance your creative.

With Instagram's apps, you can easily create high quality photos and videos for your account.

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Boomerang

Make everyday moments fun and unexpected. Create captivating mini videos that loop back and forth, then share them on your feed or in your stories. On stories, 25% of videos shared are Boomerangs.¹

Boomerang by @alinavalitova

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Hyperlapse

Forget bulky tripods and expensive equipment, create polished time lapse videos using Instagram's in-house stabilization.

Hyperlapse by @habashi

Layout

Flex your creativity by combining, flipping or mirroring multiple photos into a single image for a fun, one-of-a-kind take on your photos.