ALL KINDS OF BRANDS GROW ON INSTAGRAM
Every day, brands are driving real-world results on Instagram. See the unique ways that businesses of all shapes and sizes are building success on the platform — and how you can, too.
Hopper inspires Instagram’s travel community
Travelers love Instagram, so Hopper leveraged stories ads to connect with a passionate travel community to encourage downloads of its app and book flights. The campaign drove 67% more app installs and 80% higher booking rates for new users, compared to other channels.
Doritos leverages mobile-first visuals
To promote its new Doritos Blaze flavor, Frito-Lay built compelling mobile-first video ads, leveraging Facebook and Instagram’s visually rich environment to express the playfulness and boldness of its brand. The campaign achieved substantial success, lifting sales and increasing a 2.3X higher return on ad spend.
"As time spent on Instagram continues to grow daily, we have dedicated media and production resources to create purpose-built content at scale across all our major campaigns, driving measurable awareness for the Dunkin’ brand and foot traffic into our stores, which connect to our core business metrics."
— Melanie Cohn, Brand Stewardship
"We get more engagement on Instagram than any other platform. We’ve found that our followers don’t want to leave Instagram and would prefer to interact with the brand inside the app. This helps us connect with casual gamers in a more intimate fashion to build consideration and gain their trust before driving them to convert."
— Jenny Williams, Social Strategy
"The video ads in two-card carousel format helped power arresting visuals and a strong promotional message. We saw amazing results and an increase in customer consideration within the haircare category.“
— Shelly Haus, SVP Brand Marketing