If You Could Express Your Business Visually, What Would You Create?

Instagram is a community built on the power of visual storytelling.

Businesses have been a part of the community since the beginning, using the platform as a way to showcase their products and services in a rich, visual context.

Getting Started With An Instagram Account

Account name

Choose an account name that's easily tied to your business. A company name works great.


Different caption lengths work well for different audiences. Test and learn from trying out various caption lengths with your followers.


Incorporate hashtags to categorize your content and make it easier for non-followers to discover you. We recommend up to three hashtags so they don't detract from the simplicity of the post. Ask questions to engage people.

Profile photo

Simple is best. We recommend using your brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that's pretty small) on most phones.

Photos & Videos

Instagram is a platform for visual storytelling—for consumers and businesses alike. Instagram is where the world captures and shares its moments through imagery. As you explore Instagram for your business, think about how you can use authentic photos and videos to help your business tell a visually compelling story.

Instagram Business Tools

Instagram lets you bring your business to life on mobile. And now, Business Tools give you the ability to stand out, learn more about your followers and reach more customers on Instagram.

3. Promote your business directly from Instagram

Watch this short video to learn more about promoted posts

Business Content Strategy

Compelling ads on Instagram are designed with a little planning at the beginning. Whether you’re trying to tell more people about your business, get people to your website or have them download your mobile app, concepts aligned to your business goals work best. Here are a few things to think about before creating your ad:

What do you want people to do?

Are you trying to raise awareness of your business? Get people to your website or store? Sell more products?

Who do you want to speak to?

Who is your audience or customer? What are they interested in?

What do you want to say?

What are you trying to convey to your customers? *What do you want people to remember about your business?

How do you want to say it?

If you could express your story visually, how would you do it?

Creative Best Practices

Here are some best practices every business should keep in mind:

1. Concept Driven: Tell A Story

Stories are essential in paid advertising to help get your message across. You can share your story in different ways, such as a visual treatment like color or composition, or it can come to life through a narrative theme. Having a strong concept is about creating a connective thread that brings your business to life for your audience.

2. On Brand: Share Your Unique Point of View

Identify the business point of view you want to share. Your brand has a heart and soul. Instagram is there to help people discover it. Having your brand present in photos for ads will help your audience remember you. This might be a logo, an iconic brand element, a brand color or even a product you’re known for.

3. Well Crafted: Create with Thought & Care

Campaigns need to be well crafted to stand out. This doesn't mean you need to build additional content for Instagram. It just means you need to put as much love and care into the ads to inspire as you do in your business. Ensure the quality of your content is reflective of the quality of your business.