New to Instagram? See how to set up a free business account, create content and use Instagram to grow your business.

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Why Instagram?

People come to Instagram to be inspired and discover things they care about, including content from brands and businesses like yours.

1 Billion+

accounts worldwide use Instagram every month.1


of people on Instagram follow a business.2


of people want to discover new products on Instagram.3

2 in 3

business profile visits are from people who don’t follow them yet.4

Start your account quickly and easily.

Set up an Instagram business account to give people more information about your products, service or business.

Step 1: Download and launch the app

Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.

Step 2: Let us know who you are

Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.

Step 3: Set up a free business account

Within the app, find settings, then scroll down to Switch to Professional Account and choose Business. Once you have a business account, you can add in pertinent business information like your email, business address or a phone number.

Step 4: Post and follow users

Start posting content that you'd like potential followers to see using relevant hashtags, and start following similar accounts.

Step 5: Get a custom plan

Get step-by-step instructions on how to set up your business account and start growing your community of followers. Get my marketing plan.

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Explore business account features.

Creating your business account on Instagram allows you to add contact information, get insights about your posts, stories and followers, and advertise your posts to reach more people.

With a business account you can:

  • Get real time metrics on how your posts, stories and ads perform throughout the day.

  • See detailed information about your followers and how they interact with your posts and stories.

  • Encourage people to get in touch by adding your email, location and phone number.

  • Communicate directly with followers through Instagram messages, post comments and interactive stickers.

  • Be discovered by more people by paying to promote your post directly from the app.

Get a custom plan for your business.

You created a business account, now what? Tell us a little about you and your goals, then get a free plan to help you reach them faster.

Learn actionable skills

Grow your followers

Find new customers

Get discovered

* Please log in to your Instagram Business Account to get started

Create attractive Instagram content.

Instagram is a highly visual experience. Learn how to tell your story through captivating photos, videos and captions.

1. Get Started on Instagram

New to Instagram? To get started, figure out what story you want to tell, decide on a cohesive look and feel for your account, and post consistently. Learn more by watching the video.

2. See How to Stand Out with Good Creative

Wonder what qualifies as good creative on Instagram? Hint: good creative is simply good creative. It follows the same three creative principles you'd apply to any marketing channel. View these principles in the video.

3. Create Quality Photos and Videos

Not a photographer? Creating quality content on Instagram doesn't have to be difficult. You can take professional looking photos and videos just using your phone. Learn how in the video.

Instagram Reels

Inspire your audience with short, entertaining videos that have the opportunity to be discovered on Instagram’s global stage.

More help.

Get answers to common questions below, or get help from the Help Center or one of our Instagram Partners.

Have questions?

Head over to the Help Center to get the answer.

Need a hand?

If you're short on time or need additional help, find an Instagram Partner to help you with everything—from buying ads to sourcing and delivering creative. All Partners are proven experts in their field and vetted by us.