New to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business.

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Why Instagram?

People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses.


of people say they discover new products on Instagram.1

200 Million+

Instagrammers visit at least one Business Profile daily.2

80% Increase

in time spent watching video on Instagram.3


of the most viewed stories are from businesses.4

Starting an account is quick and easy.

Set up an Instagram Business Account to give people more information about your products, service or business.

Step 1: Download and launch the app

Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.

Step 2: Let us know who you are

Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.

Step 3: Set up a free business profile

Within the app, find settings, then scroll down to Switch to Business Account. Once you have a business account, you can add in pertinent business information like store hours, business address or a phone number. Create a Business Profile

Step 4: Post and follow users

Start posting content you'd like to see in your feed using relevant hashtags, and start following similar accounts. Go to Instagram to get started.

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Be recognized as a business.

Make your account on Instagram a Business Account to get insights about your stories, posts and followers.

With a Business Account you can:

Get realtime metrics on how your stories and promoted posts perform throughout the day.

Get insights into your followers and how they interact with your posts and stories.

Add information about your company like business hours, location and phone number.

Convert to a Business Account within your app account settings.

Create Your Business Account

See. Tap. Explore.

With shopping6 on Instagram, you can:

1. Create and tag a post from your business with products directly from your iOS mobile devices.

2. Drive richer product discovery and exploration through an immersive mobile experience.

Creating Instagram content.

Instagram is a highly visual experience. Learn how to tell your story through captivating photos, videos and captions.

1. Get Started on Instagram

New to Instagram? To get started, figure out what story you want to tell, decide on a cohesive look and feel for your account, and post consistently. Learn more by watching the video.

2. See How to Stand Out with Good Creative

Wonder what qualifies as good creative on Instagram? Hint: good creative is simply good creative. It follows the same three creative principles you'd apply to any marketing channel. View these principles in the video.

3. Create Quality Photos and Videos

Not a photographer? Creating quality content on Instagram doesn't have to be difficult. You can take professional looking photos and videos just using your phone. Learn how in the video.

View More Advertising Tips

Enhance your creative.

With Instagram's apps, you can easily create high quality photos and videos for your account.

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Boomerang app

Make everyday moments fun and unexpected. Create captivating mini videos that loop back and forth, then share them on your feed or in your stories. On stories, 25% of videos shared are Boomerangs.1

Boomerang by @alinavalitova

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Hyperlapse app

Forget bulky tripods and expensive equipment, create polished time lapse videos using Instagram's in-house stabilization.

Hyperlapse by @habashi

Example of Layout, an Instagram app
Layout app

Flex your creativity by combining, flipping or mirroring multiple photos into a single image for a fun, one-of-a-kind take on your photos.

More help.

Get answers to common questions below, or get help from the Help Center or one of our Instagram Partners.

Have questions?

Head over to the Help Center to get the answer.

Need a hand?

If you're short on time or need additional help, find an Instagram Partner to help you with everything—from buying ads to sourcing and delivering creative. All Partners are proven experts in their field and vetted by us.