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Instagram Business Marketing Plan

Marketing Plan

Get custom tips to help you reach your business goals

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Instagram Business Marketing Plan

Reels

Create and discover short, entertaining videos on Instagram

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Instagram Creators

Instagram Creators

You were made for this. Now it's time to make your community.

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Inspiring stories from women-led, minority businesses

Community

Inspiring stories from women-led, minority businesses

A picture if a woman holding a cake from @chula.galvez’s Instagram page
A picture of a woman from @culturaenturopa’s Instagram page
Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page
An example of an Instagram launch or countdown on @aarmy’s Instagram story

GET YOUR BUSINESS STARTED ON INSTAGRAM

Become one of the 200M+ business accounts people visit every day.

GET REAL TIME INSIGHTS

Track your performance using real-time data and learn what's working well with your audience.

A picture if a woman holding a cake from @chula.galvez’s Instagram page

SHARE CONTACT INFORMATION

People come to Instagram to build meaningful relationships with brands. Invite them to reach out when they visit your account.

A picture of a woman from @culturaenturopa’s Instagram page

SELL DIRECTLY ON INSTAGRAM

With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.

Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page

ENGAGE WITH YOUR COMMUNITY

Interact with people in posts and Stories, comments and Direct Messages to build lasting relationships.

An example of an Instagram launch or countdown on @aarmy’s Instagram story

SET UP YOUR BUSINESS ACCOUNT

  1. In settings, find Account and tap Switch to Professional Account.
  2. Pick a category that best describes your business, then select Business.
  3. You’re all set, you’ve got a business account. Now complete your profile using the tips below.
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LEARN HOW TO SUCCEED ON INSTAGRAM

Now that you have your business account, get set up with our Onboarding Guide. Or hit the ground running by exploring our 3 best practices on your own.

An abstract example of an Instagram feed

Get custom tips with our Onboarding Guide

Login with your business account for a step-by-step guide to getting started.

A video from the @stayfirecosmetics Instagram page showing a woman applying makeup

Share with intention

Build your online brand with expressive visuals that help you get discovered by people who love what you do.

a post from @wantshowasyoung Instagram page showing an older man and woman looking at each other with an overlay of their follower count going up

Grow your audience

Post regular updates, add relevant hashtags and tag similar businesses to grow your online community.

An Instagram post from @bespokebinny with a woman in an apron including a Shop Now button on the image

Expand with advertising

Reach more people and inspire action with advanced targeting, adjustable budgets and straightforward results.

STAY UP TO DATE WITH THE LATEST RESOURCES