ANSWERS & INSIGHTS

FREQUENTLY ASKED QUESTIONS

Answers to the most commonly asked questions by Creators on Instagram, all in one place.

A creator wearing a blue beanie and checking her phone.
A creator wearing a blue beanie and checking her phone.
ACCOUNT

Latest Account questions

How do I get verified?

Request verification in the app and we'll review your account. Pro tip: there isn’t a certain follower count or virality, each account is reviewed holistically.

What's the best time to post?

When your audience is awake and most active. Use your insights to understand their habits.

How and why should I use Instagram Guides?

To help you curate and inspire your followers around a topic or theme.

STAY SAFE

How to stay safe and well on Instagram

What should I do if my account gets hacked?

First, don’t panic. Then, take simple steps to secure your account. All you need to know is in the Help Center.

What should I do if someone might be contemplating suicide or self harm?

If there is immediate danger, call 911. Otherwise we’ve put together a list of helpful actions you can take.

What should I do if someone is asking or threatening me to share photos or videos I want to keep private?

This is unacceptable and you should hold them accountable. Report them to law enforcement, to Instagram and/or block them.

CREATE

Your questions answered

How to Remix?

Once you have the Reel you want to remix, get started by tapping the 3 dots menu and selecting "Remix This Reel".

How do I find Reels that use certain audio?

It’s simple, just click on the hashtag or audio in another Reel or search for the audio in the search bar.

How can others use my audio?

When publishing a Reel, your audio is attributed to you. If you have a public account, others can use your audio by tapping “Use Audio” from your Reel.

What are some go-to strategies for IGTV success?

Share something interesting, unique or helpful. Post twice a week or more, be descriptive with your titles.

How can I make sure my fans see my branded content?

Make sure to include it in the first 10-12 seconds of any length video, as that’s when you have the highest viewership.

How do I make IGTV content feel different to Reels?

Making short content you have to make the point really clear. Say it early and say it straight.

Can I answer questions from my Instagram Story in a live Q&A?

Yes, you and your followers can type live Q&As from your Story. We’ll show you how.

Can I archive Live videos?

Yes, Live videos you share on Instagram are automatically saved to your Archive, where you can access them for up to 30 days

How do I report a live stream?

Tap the 3 dots next to “Comment” at the bottom of the broadcast, then tap “Report” or “Report Inappropriate.

How can I control who can reply to my Stories?

You can control who's able to reply to your story. It’s possible in a few taps.

How can I make Stories highlights work for my brand?

Use the highlight tool in Stories to help show viewers what they’re really wanting to see.

How can I find out how many likes, comments, shares and saves my Story got?

Simply tap your profile picture at the top of your Feed or Profile, then swipe up on your Story image or video.

Why doesn’t Instagram go back to the chronological Feed?

Since switching to a ranked feed, the average post is now seen by 50% more followers than it did with the chronological model.

Does feed ranking favor videos over photos?

Your Feed is customized for you, so it really depends on how you use Instagram. If you consistently watch a lot of videos, that will be reflected in your Feed.

If posts get a lot of reactions in the first 30 minutes are they ranked higher?

No, we can confirm this isn’t true!

EARN MONEY

Earning on Instagram

How do I become eligible to use monetization & promotional tools?

You'll need to comply with a set of rules, Instagram Partner Monetization Policies.

How do I begin selling my products?

Before you start, make sure you’re eligible. Assuming you are, read on to follow our step-by-step guide that will have you set up fast.

How do I learn more about Instagram’s monetization features?

There are too many to list here, click below to discover them all and how you can put them into action.

What if my business partner doesn't appear in search results when I try to add them as a brand partner?

Ask your business partner to be approved or select “Send Request” when prompted after you attempt to tag your business partner.

Do I need to use the Paid Partnership label for things like free trips or gifted product?

Yes, anything received from business partners counts, whether it be money or otherwise.

How can I enable brands to promote my posts?

You need to give permission before businesses will see the option to promote your branded content posts. Then there are a few steps to follow.

How many badges can supporters purchase?

They can buy as many badges as they like, for up to US$250 per live video.

When can I expect my first paycheck from badges in Live?

Once you’ve earned at least $100, you’ll get paid. Then depending on your bank, payments can take between 1-7 business days to arrive.

Is there a transaction fee when you buy a Badge?

Google and Apple deduct 30% of all in-app purchases in fees. Currently Instagram receives no portion of the fees.

So the real question is, how much will I get paid?

Monetization insights show you if your video is eligible to earn, number of monetizable plays and approximate earnings.

How can I increase my payouts?

Monetizing with IGTV Ads or with badges in Live purchased by supporters. Increasing your followers also helps.

How do I know if my content is advertiser-friendly?

There are a few rules around this, familiarizing yourself is the best way to stick to them.

How do I tag products?

You’ll find all the details in step 7 of our step-by-step guide.

How can I access checkout?

There are a number of steps, we’ll walk you through them.

How can I enable Shopping for Creators?

There’s a few boxes to tick, we’ve mapped it out to make it easy for you.

Where can I use affiliate tags?

Affiliate tags can be used on carousels in Feed, as well as Feed video but not on IGTV.

How is affiliate different from Shopping From Creators?

Creators earn a commission on sales from affiliate product tags in their in-Feed post or Story, whereas Shopping from Creators product tags don’t allow for any earning.

What if I use another affiliate solution? Am I still able to use Instagram affiliate links?

Yes, you can use multiple affiliate networks at the same time. Pro tip: commission is paid out by the affiliate link that receives the last click.

WHERE TO NEXT

Still have questions?

Check out the Help Center for more answers.

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