IGTV has become a powerful way for you to connect more deeply with fans, pilot new projects and share more of your talents. With IGTV Ads, you have another way to earn money from the content you work so hard to produce.

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 A creator talks to the camera in an IGTV video.
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How to earn with IGTV ads

When you monetize content on Instagram, you are giving brands the ability to promote themselves within the videos you create.

How much you earn will be based on the number of views your video generates (aka Monetizable Plays).

You’ll get 55% of the ad revenue generated per view that will be paid monthly. Once ads are enabled, new monetization metrics can be found in Insights.


How to get started with IGTV ads


Sharpen your IGTV ads game

Content must be your own

Content you share must be your own and you need to own the rights to any music used. Also, for video length, 2-4 minutes is the sweet spot.

Turn on Feed previews to earn

IGTV ads appear when people click to watch IGTV videos from previews in their feed. And since videos only earn based on Feed views, you must have feed previews toggled ON.

Keep it friendly

All videos go through an advertiser safety review. To understand more about what content is considered advertiser safe, view our Content Monetization Policies.

Earn only with 2+ minute videos

Your video needs to be 2 minutes or more to monetize (sweet spot, 2-4 minutes). Static images, polls, looping videos, slideshows or text montages won’t qualify.

Maximize your earnings, avoid engagement baiting

If your video incentivizes people to click on a link or solicits engagement in exchange for extreme behavior, it may not be monetizable.

IGTV video creation

Want to learn more about making killer IGTV videos? Head to the IGTV page.

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Wild creativity and earnings with Mike Holston

IGTV helped scientist Mike Holston, @therealtarzann , get more comfortable in his creativity by allowing him to make longer format content. He said, “It’s also a great way to enjoy the process of creating content for conservation purposes and get paid for it.”


So the real question is, how much will I get paid?

Monetization insights show you if your video is eligible to earn, number of monetizable plays and approximate earnings.

How can I increase my payouts?

Monetizing with IGTV Ads or with badges in Live purchased by supporters. Increasing your followers also helps.

How do I know if my content is advertiser-friendly?

There are a few rules around this, familiarizing yourself is the best way to stick to them.


Even more ways to earn on Instagram

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