EARN WITH BADGES

EARN FROM FANS WHILE YOU'RE LIVE.

With badges in Live, your community can support you through your live content, while you can generate income from content you're already creating.

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 Two images of a creator smiles talking to their followers during an Instagram Live.
BADGES TIPS

Sharpen your badges game

Badges follow the same rules as Live

If you’ve mastered making Live videos, you can master badges. If you’re going to turn badges on and need a refresher, visit the Live page

Involve your supporters

Ask your supporters what they want to see in Stories before you go live. During your Live, you can see who's purchased a badge so you can engage with your supporters.

Let fans know badges are enabled

Since fans tune in at different times, remind them that badges are enabled at the beginning, middle and end of your Live video.

Thank fans often

It might sound obvious but thanking your supporters with shout outs during your Live video, afterwards with a DM or @ them in Stories goes a long way.

EARN LIKE A PRO

Everything to know about earning badges

When fans purchase badges, you'll see heart(s) next to supporters' usernames. You can also see the total number of badges purchased and your total earnings. To see more in-depth earnings, tap “View” during your Live video. Or to see your total badge count, head to "Badges Settings” anytime after it’s ended.


Did you know fans can now purchase multiple badges, during your Live video in $0.99, $1.99, and $4.99 increments?

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CREATOR SPOTLIGHT

Badges help @charleeatkins do even more

Fitness creator Charlee Atkins turned an outpouring of support on her Live videos into another way for her fans to give back with badges.

GET GOING

How to get started with badges

Questions?

How many badges can supporters purchase?

They can buy as many badges as they like, for up to US$250 per live video.

When can I expect my first paycheck from badges in Live?

Once you’ve earned at least $100, you’ll get paid. Then depending on your bank, payments can take between 1-7 business days to arrive.

Is there a transaction fee when you buy a Badge?

Google and Apple deduct 30% of all in-app purchases in fees. Currently Instagram receives no portion of the fees.

WANT MORE?

More ways to earn on Instagram

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